Details
The Sub-Account Management & Monitoring tools provide both internal admins and client admins with centralized visibility over account usage, credit balances, and client engagement quality. With built-in reporting and monitoring features, you can track how sub-accounts are performing, identify risks, and manage account health across your entire client base. The Account Manager section of the platform contains two tabs: Subaccounts and Users. The Subaccounts tab is where you manage client accounts, monitor credit balances, and track your earnings. The Users tab is where you manage team members and their access across your agency environment.Subaccounts Tab
Sub-account management in thinkrr revolves around the relationship between your Primary Sub-account (agency operational account) and your Secondary Sub-accounts (individual client accounts). As an agency, you use Account Manager to monitor client credit balances, track account activity, and manage profitability across your sub-accounts.Primary Sub-account (Agency Account)
The Primary Sub-account represents your agency’s operational base:- Account Manager shows:
- Credits sold to sub-accounts and how many accounts they were sold to.
- Your earnings for the month.
- Your current margin, which applies to new sales and is changed in Profile Settings > Billing.
- The Sub-Accounts table lists each account’s name, email, status, date added, credits, active integrations, and whether Don’t Apply Markup is checked.
- The date your subscription credits reset is shown in Profile Settings > Billing.
- Serves as the financial and operational overview for your agency.
- Adding or Managing Sub-Accounts: From the thinkrr Agency Home page, navigate to Account Manager to:
- Add new sub-accounts.
- Update login emails for existing sub-accounts.
- View usage, balances, and client activity.
- Remove existing sub-accounts:
- Click the three dots beside the client account and select Remove Sub-Account.
- Primary accounts cannot be removed.
- Removing a sub-account frees a slot under your plan limit, allowing you to add another client if available.
- Transferring Credits Between Sub-Accounts: Agencies can move credits between client accounts directly from Account Manager.
- Click the three dots beside a sub-account.
- Select Move credits to open the transfer panel.
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In the panel:
- Select the sub-account the credits will be taken from (From).
- Enter the number of credits to move (Credits to move).
- Select the sub-account the credits will be deposited into (To).
- Click Confirm transfer.
- Only purchased credits can be moved. Subscription credits stay on the source account and are not transferable. If an account has no transferable credits, the panel says so.
- Always review the amount before confirming.
💡 Agency Tip: If your plan has a sub-account cap (like Agency Lite), removing a sub-account restores one available slot that can be reassigned to a new client.
Suspending a Sub-Account
Agency Owners and Agency Admins can suspend a sub-account at any time without deleting it. Suspending a sub-account pauses all activity immediately while keeping all data intact. When a sub-account is suspended:- All calls and edits are paused immediately.
- Active outbound campaigns are paused.
- Inbound agents are marked inactive.
- GHL triggers and workflow actions associated with the sub-account stop working.
- The sub-account user can still sign in and view their historical data, but cannot make any changes.
- A banner is displayed to the sub-account user explaining that their account is paused, along with any note provided by the agency.
- Inside the Account Manager and locate the sub-account.
- Click the three-dot menu beside it and select Suspend sub-account.
- Optionally, add a note to be shown to the client (e.g. “Invoice 30+ days overdue”) — up to 150 characters.
- Click Suspend sub-account to confirm.
Removing a Sub-Account
When removing a sub-account, thinkrr walks you through a two-step process to handle any remaining credits and Knowledge Pack credits before the account is deleted. What happens when a sub-account is removed:- All credits from the sub-account are transferred to an account of your choice.
- All associated automations stop working.
- Knowledge Packs previously transferred to the sub-account can be transferred back.
- All phone numbers associated with the sub-account are deleted.
Credits
- thinkrr displays the credit balance remaining in the sub-account.
- Select which account the credits should be transferred to using the dropdown.
- Click Next to proceed.
Knowledge Packs
- thinkrr displays any transferable KP credits from the sub-account.
- If credits exist, they will be transferred automatically after deletion.
- Click Transfer and remove to complete the removal.
Monthly Sub-Account Auto Allocation
In addition to manually transferring credits, agencies can configure Monthly Sub-Account Auto Allocation to automatically purchase and assign credits to a selected client account on a recurring 30-day basis. This allows you to:- Allocate a fixed number of credits per month to a specific sub-account. The minimum monthly allocation is $10 (1,000 credits).
- Charge the allocation to the card shown in the Payment Method section of the allocation panel.
- Ensure clients receive consistent monthly credit coverage without manual transfers.
- Go to Account Manager
- Open the three-dot menu beside the desired sub-account
- Select Manage > Manage Auto Allocation
Secondary Sub-accounts (Client Accounts)
Secondary Sub-accounts represent your individual client accounts:- Operate independently with their own:
- Call scenarios (campaigns and projects)
- Usage reporting (call volumes, statuses, credit balances)
- Clients consume credits (and generate costs) based on actual call usage.
- Agencies manage:
- Credit balances (remaining credits for each sub-account)
- Profit margin by setting a percentage margin on the credits sub-accounts purchase
- Tracking credit balances and consumption helps agencies see which clients are running low and keep them supplied with credits.
Note: Sub-accounts can only be removed from within the Primary (Agency) account. To request or confirm removal, access Account Manager in your agency dashboard and use the three-dot menu beside the sub-account name.
💡 Agency Tip: Use the Credits column and the Credits sold to sub-accounts and Your earnings cards in Account Manager to see how much each client is buying and what you earn. Profit tracking is automated based on the margin you set.
Users Tab
The Users tab inside Account Manager is where you manage team members across your agency environment. You can invite teammates, assign roles, control which sub-accounts they can access, update permissions at any time, and track pending invitations. There is no limit on the number of users you can invite, and there is no limit per role.Roles & Permissions
Each user is assigned one of five roles. The role determines their scope of access across the agency and its sub-accounts.The Agency Owner role is assigned to the email address associated with the account itself. It cannot be assigned through an invitation — there is always exactly one owner per agency.
Inviting a User
To invite a team member:Open the Users tab
Enter their email address
Select a role
Set sub-account access
- For Agency Admin and Agency Member: access applies across the full agency environment.
- For Subaccount Admin and Subaccount Member: select either All sub-accounts or Specific sub-accounts from the list.
Send the invite
Managing Existing Users
From the Users table you can:- Update a user’s role at any time using the three-dot menu beside their name.
- Remove a user from the account entirely.
Profits & Stripe Payouts
When clients purchase credits, the difference between the base price and the price they pay is tracked as agency profit. Once your total earnings reach a certain value, payouts are processed through Stripe Connect — which must be configured from Profile Settings > Billing, in the Margin section under Stripe payouts. Make sure you’ve connected your Stripe account to receive automated payouts. To learn more, see Profits & Payouts.FAQs & Troubleshooting
General Questions
What is the difference between the Primary and Secondary Sub-accounts?
What is the difference between the Primary and Secondary Sub-accounts?
Secondary Sub-accounts represent individual client accounts, operating independently with their own campaigns and reporting.
Where can I manage or add client sub-accounts?
Where can I manage or add client sub-accounts?
From there, you can add new sub-accounts, update existing account email addresses, monitor usage and balance details, and remove existing ones.
Can I distribute credits to my sub-accounts?
Can I distribute credits to my sub-accounts?
Which credits can I move between sub-accounts?
Which credits can I move between sub-accounts?
Configuration
How can I track client profitability?
How can I track client profitability?
You can change your margin in Profile Settings > Billing.
Can I filter data by custom date ranges?
Can I filter data by custom date ranges?
Usage and Results
How should agencies keep track of their clients' usage?
How should agencies keep track of their clients' usage?
- Credits (remaining credits for each sub-account).
- Credits sold to sub-accounts (total credits purchased by your clients).
- Your earnings (profit for the month).
Using these metrics, agencies can see how much each client is buying, keep them supplied with credits, and maintain healthy profit margins.
For additional questions or guidance, try using our Virtual Support Agent! Available 24/7 to help resolve most issues quickly at thinkrr.ai/support. If you still need assistance, visit our support site at help.thinkrr.ai and submit a Ticket or contact our team directly at hello@thinkrr.ai.

