> ## Documentation Index
> Fetch the complete documentation index at: https://docs.thinkrr.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Project Campaigns

> Learn how to create, configure, and manage campaigns inside an outbound project in thinkrr.

## Overview

Campaigns are how outbound calls are executed in thinkrr. While a **Project** defines how the AI agent behaves, a **Campaign** controls who gets called, when calls happen, and how outreach is structured for a specific audience.

You can run multiple campaigns under a single project to segment contacts, test different approaches, or schedule calls at different times, all while using the same underlying project configuration.

***

## Terms & Definitions

### Campaign

A campaign is an execution layer within a project. It inherits the project’s configuration by default and allows campaign-specific overrides, scheduling, and contact selection.

### Campaign Configuration

The main workspace for a campaign. This is where you customize scenario fields, manage contacts, and assign campaign-level Knowledge Packs.

### Campaign Settings

A settings panel used to control agent identity, scheduling, call behavior, and voice behavior for a campaign.

***

## Accessing Project Campaigns

To manage campaigns, start from an existing outbound project.

<Steps>
  <Step title="Open your project">
    From the Home screen, select an existing outbound project.

    <Frame>
      <img src="https://mintcdn.com/thinkrrai/MIaY6hh9Kn0pdJXz/images/shared/homeproject.png?fit=max&auto=format&n=MIaY6hh9Kn0pdJXz&q=85&s=3ddf85f00c9ff99174f32fb2dd03f46c" alt="Homeproject" width="1822" height="1080" data-path="images/shared/homeproject.png" />
    </Frame>
  </Step>

  <Step title="Navigate to Project Campaigns">
    Click the **Project Campaigns** tab to view all campaigns associated with the project.

    <Frame>
      <img src="https://mintcdn.com/thinkrrai/tMCxuiQyT4Jem4q_/images/shared/projectnew5.png?fit=max&auto=format&n=tMCxuiQyT4Jem4q_&q=85&s=f06509416b6e86907cb094f8f76fe707" alt="Projectnew5" width="1920" height="848" data-path="images/shared/projectnew5.png" />
    </Frame>
  </Step>

  <Step title="Create or select a campaign">
    * Click **Create Campaign** to add a new campaign, or
    * Click an existing campaign to edit it.

    <Frame>
      <img src="https://mintcdn.com/thinkrrai/L_kAaGIQA3hbqo6V/images/Campaign-Management/newcamp.png?fit=max&auto=format&n=L_kAaGIQA3hbqo6V&q=85&s=5e5ae0f7c3c937f3ba96713a840af9da" alt="Newcamp" width="1920" height="980" data-path="images/Campaign-Management/newcamp.png" />
    </Frame>
  </Step>
</Steps>

***

## Campaign Workspace Overview

When you open a campaign, you’ll see three main tabs.

### Campaign Configuration

This tab contains the same configurable fields found at the project level.

* Campaigns inherit all project configuration by default
* Fields can be overridden to tailor messaging for a specific audience
* Changes here affect only this campaign

<Frame>
  <img src="https://mintcdn.com/thinkrrai/L_kAaGIQA3hbqo6V/images/Campaign-Management/campconfig.png?fit=max&auto=format&n=L_kAaGIQA3hbqo6V&q=85&s=c69e9b531adf706d9f3f9b05d8b03ada" alt="Campconfig" width="1920" height="1080" data-path="images/Campaign-Management/campconfig.png" />
</Frame>

***

### Contacts

Use this tab to define who the campaign will call.

You can:

* Import contacts from your connected CRM
* Upload contacts via CSV
* Add contacts manually

<Frame>
  <img src="https://mintcdn.com/thinkrrai/MIaY6hh9Kn0pdJXz/images/shared/campcontacts.png?fit=max&auto=format&n=MIaY6hh9Kn0pdJXz&q=85&s=d68faa7749d216a5ea39b863413fd49b" alt="Campcontacts" width="1875" height="1080" data-path="images/shared/campcontacts.png" />
</Frame>

***

### Knowledge Packs

Campaign-level Knowledge Packs allow you to attach or override knowledge specifically for this campaign.

* Inherits project-level Knowledge Packs by default
* Can be customized for campaign-specific context

<Frame>
  <img src="https://mintcdn.com/thinkrrai/MIaY6hh9Kn0pdJXz/images/shared/camppack.png?fit=max&auto=format&n=MIaY6hh9Kn0pdJXz&q=85&s=e47906be782f033b7ca7098cbe43b6b3" alt="Camppack" width="1887" height="1080" data-path="images/shared/camppack.png" />
</Frame>

***

## Campaign Settings

From within the campaign workspace, click **Campaign Settings** in the top-right corner to open the settings panel.

<Frame>
  <img src="https://mintcdn.com/thinkrrai/MIaY6hh9Kn0pdJXz/images/shared/campset.png?fit=max&auto=format&n=MIaY6hh9Kn0pdJXz&q=85&s=3868be8d45fb588df73f5706fbf847cd" alt="Campset" width="1629" height="1080" data-path="images/shared/campset.png" />
</Frame>

The Campaign Settings panel is organized into four tabs.

***

### Core Settings

Use this tab to define the AI agent’s identity and core behavior for the campaign.

You can configure:

* Agent name
* Phone number to call from
* Leave voicemail toggle
* Language
* Ethnicity
* Voice selection

<Frame>
  <img src="https://mintcdn.com/thinkrrai/MIaY6hh9Kn0pdJXz/images/shared/coreset.png?fit=max&auto=format&n=MIaY6hh9Kn0pdJXz&q=85&s=47d69110a659704cd2bcd8969d4072c3" alt="Coreset" width="943" height="1080" data-path="images/shared/coreset.png" />
</Frame>

***

### Scheduling

This tab controls when and how long the campaign runs.

You can configure:

* Campaign duration (number + unit: hours, days, or months)
* Frequency (hourly, daily, monthly)
* Start time (now or scheduled for the future)
* Scheduling windows using the same interaction fields as before

<Frame>
  <img src="https://mintcdn.com/thinkrrai/tMCxuiQyT4Jem4q_/images/shared/scheduling15.png?fit=max&auto=format&n=tMCxuiQyT4Jem4q_&q=85&s=aaa30f76013d864e652cdf6f4b0fed0e" alt="Scheduling" width="823" height="1080" data-path="images/shared/scheduling15.png" />
</Frame>

For advanced scheduling strategies, see [**Scheduling Calls**](/Scheduling-Calls).

***

### Call Settings

This tab controls how calls are handled during execution.

Options include:

* Noise isolation toggle
* Maximum call duration
* End call on silence after a defined number of minutes
* Background noise selection

<Frame>
  <img src="https://mintcdn.com/thinkrrai/MIaY6hh9Kn0pdJXz/images/shared/callset15.png?fit=max&auto=format&n=MIaY6hh9Kn0pdJXz&q=85&s=51d862a7ed0622738d32a9dfb3873442" alt="Callset" width="784" height="1080" data-path="images/shared/callset15.png" />
</Frame>

***

### Voice Settings

This tab controls conversational behavior.

You can adjust:

* Loudness level (volume slider)
* Responsiveness (low or high)
* Interruption sensitivity (low or high)

<Frame>
  <img src="https://mintcdn.com/thinkrrai/tMCxuiQyT4Jem4q_/images/shared/voiceset15.png?fit=max&auto=format&n=tMCxuiQyT4Jem4q_&q=85&s=34da3580fe87dd86cd9bbb31eba4109c" alt="Voiceset" width="742" height="1080" data-path="images/shared/voiceset15.png" />
</Frame>

***

## Executing and Managing Campaigns

Once a campaign is configured:

* Add contacts in the **Contacts** tab
* Review settings
* Click **Execute** to start the campaign

Campaigns can be paused, duplicated, edited, or deleted at any time from the Project Campaigns view.

***

## FAQs & Troubleshooting

### General Questions

<AccordionGroup>
  <Accordion title="What is the role of a Campaign in thinkrr?" icon="message-question" iconType="duotone">
    Campaigns control execution. They determine who gets called, when calls occur, and allow you to run multiple outreach strategies from a single project.
  </Accordion>

  <Accordion title="Can I run multiple campaigns under one project?" icon="message-question" iconType="duotone">
    Yes. You can create multiple campaigns under the same project to segment contacts, test messaging, or schedule outreach differently.
  </Accordion>
</AccordionGroup>

### Configuration

<AccordionGroup>
  <Accordion title="Can I edit a campaign after it has started?" icon="gear" iconType="duotone">
    Yes. Campaigns can be edited at any time. Changes apply based on the campaign’s current state and execution timing.
  </Accordion>

  <Accordion title="What is the difference between Campaign Configuration and Campaign Settings?" icon="gear" iconType="duotone">
    Campaign Configuration controls scenario-specific fields and campaign overrides.\
    Campaign Settings control scheduling, call behavior, and voice behavior.
  </Accordion>
</AccordionGroup>

### Usage and Results

<AccordionGroup>
  <Accordion title="How do I monitor campaign progress?" icon="book-open" iconType="duotone">
    Campaign status, call outcomes, and execution details are visible directly from the project dashboard and campaign list.
  </Accordion>

  <Accordion title="Can I stop a campaign mid-run?" icon="book-open" iconType="duotone">
    Yes. Campaigns can be paused or ended at any time without affecting other campaigns in the project.
  </Accordion>
</AccordionGroup>

***

For additional questions, use the [**Virtual Support Agent**](/support-resources/support-channels/Thinkrr-Support-Agent) or visit [help.thinkrr.ai](http://help.thinkrr.ai).\
You can also contact support at [**hello@thinkrr.ai**](mailto:hello@thinkrr.ai).
