Call statuses are used to track the outcome of each call made during a Campaign in AVA. These statuses provide crucial insights into the effectiveness of the outreach efforts, allowing users to evaluate their campaigns, identify issues, and optimize the process for better results. Each call can be classified into one of several statuses, offering a clear picture of how the call progressed and whether any follow-up actions are required.
You can integrate call status outcomes into your Go High Level (GHL) automation workflows to trigger actions such as logging feedback, updating contact fields, or sending follow-ups. This is especially useful in scenarios like outbound campaigns where you’d want to react differently based on whether a call resulted in a meeting, voicemail, or no response.
Here’s how to set it up:
1
Add Contact Called as a workflow trigger
In your GHL workflow builder, scroll down to Ava Voice AI’s premium actions.
Select Contact Called as the workflow trigger.
2
Apply a Call Status filter to the trigger
Click +Add filters below the trigger.
Choose Call Status from the Standard Fields section.
Set the operator to is.
Select your desired Call Status from the dropdown to act as the trigger condition.
3
Locate the contact using Find Contact
Click the + in the workflow and select Find Contact.
Add a filter using the contact’s Phone Number, which is a unique identifier.
Use the custom field selector to access: Ava Voice AI > Contact Called > Phone Number.
4
Update contact with transcript or other fields
An IF/ELSE condition should be added automatically after Find Contact is added. If not, add manually.
Under the Contact Found branch, add an action to Update Contact Field.
Choose or create a custom field (e.g., Transcript) to store call data.
You can create new fields via GHL Settings > Custom Fields > Add Field.
In addition to these statuses, it is important to note how call connection time is tracked in AVA. Calls that are successfully connected, whether answered or sent to voicemail, will count toward the Total Time Spent in the campaign. This includes calls marked as Completed, No Answer, No Message, and Left Message. Any failed connection, such as an Issue Dialing or Failed status, will not count toward the total time spent in the campaign.
The call statuses provide valuable feedback for evaluating the overall performance of a Campaign and help guide decisions on whether to adjust call frequencies, campaign durations, or to engage in additional follow-up efforts, such as scheduling another call or sending an email reminder.
Call statuses allow users to track the outcome of every call attempt within a Campaign. They help evaluate outreach effectiveness, guide improvements, and determine if follow-up actions such as scheduling another call or sending a message are needed.
Yes. Within the AVA dashboard, you can filter your call history or Campaign analytics by specific call statuses, allowing you to better understand patterns like unanswered calls, failed attempts, or meetings booked.
AVA automatically assigns a call status based on the outcome of the interaction. For example, if a call reaches voicemail and a message is left, it is marked as Left Message. If the user hangs up, it is marked as User Hung Up. These assignments require no manual tagging.
Currently, call status definitions are standardized across all Campaigns to maintain consistency in reporting. Custom logic for status determination is not supported but may be added in future updates.
Only connected calls (e.g., Completed, No Answer, No Message, Left Message) count toward the Total Time Spent in your Campaign and may influence usage or billing metrics depending on your plan. Failed or undelivered calls do not count toward these totals.
These typically result from network errors or invalid numbers. Check the phone number formatting and ensure network settings are stable. Reattempting the call at a later time or verifying the contact info is recommended.
If a user requests a callback, the system marks the status as Callback. You can view these entries in the call logs and take appropriate action manually or set up a follow-up Campaign to automatically retry the call at a later time.
Call status logs are accessible via the Campaign History or Call Analytics sections in the AVA dashboard. Each entry includes the timestamp, call duration, status, and relevant AI interaction data.
