Outbound Calling
Campaign Statuses
Definitions for each campaign status in AVA. Understand how to interpret the current state of your outbound calling efforts at a glance.
Overview
Campaign statuses are essential for tracking the performance of each campaign in AVA. They allow users to understand the outcomes of their outreach efforts and make data-driven decisions to improve future campaigns. Each status represents a distinct stage in the campaign’s lifecycle, from initial engagement to follow-up actions, providing clear insights into how a campaign is progressing and whether further interventions are needed.How to Check Your Campaign Status
To access your campaign management and track statuses, follow these steps:1
Select an Outbound Project from the Home Screen
2
Navigate to the Project Configurations Section to Find Your Campaigns
3
View Campaign Details and Manage Actions
Inside your project configuration screen, past the custom fields, you’ll find the list of campaigns.This table displays:
- Campaign Name – The name given to the campaign when it was created.
- Agent Voice – The original agent name and language/voice selected for the campaign (not the custom caller name).
- Caller Name – The custom name assigned to the agent specifically for that campaign.
- Duration – How long the campaign has been running (based on its configured time window).
- Status – Current campaign status (e.g. Not Started, Paused, Complete, Ended).
- Pick-Up Rate (%) – The percentage of contacts successfully reached. This includes completed calls, voicemails, and booked meetings.
Formula: Reached ÷ Attempted - Outcome – A download button to export call data, including transcripts, call summaries, and outcomes.
- Duplicate the campaign
- View configuration details
- Delete the campaign
- Execute (start or resume) the campaign
Campaign Statuses
| Status | Description |
|---|---|
| Not Started | The campaign has been created but has not yet begun executing any calls. |
| Started | The campaign has been initiated, but no calls have been executed yet. |
| Complete | The campaign has finished executing all scheduled calls successfully. (Previously called Executed) |
| Paused | The campaign has been temporarily halted, often due to an issue or for review. |
| Ended | The campaign was manually stopped before completion. |
Campaign Considerations
In addition to these statuses, it is important to note how call connection time is tracked in AVA. Calls that are successfully connected, whether answered or sent to voicemail, will count toward the Total Time Spent in the campaign. This includes calls marked as:- Completed
- No Answer
- No Message
- Left Message
- Campaign Scheduling – Make sure that your campaign is scheduled to run at optimal times for your target audience.
- Campaign Review – Periodically review the status of the campaign to identify any pauses or issues that need to be addressed.
- Follow-up Actions – Adjust the next steps based on the campaign’s completion, whether by scheduling additional calls or sending follow-up communications.
FAQs & Troubleshooting
General Questions
Why are campaign statuses important?
Why are campaign statuses important?
Campaign statuses allow users to track the outcome of every call attempt within a campaign. They help evaluate outreach effectiveness, guide improvements, and determine if follow-up actions such as scheduling another call or sending a message are needed.
Can I filter campaign results by status?
Can I filter campaign results by status?
Yes. Within the AVA dashboard, you can filter your call history or campaign analytics by specific statuses, allowing you to better understand patterns like unanswered calls, failed attempts, or meetings booked.
Configuration
How are campaign statuses assigned?
How are campaign statuses assigned?
AVA automatically assigns a campaign status based on the outcome of the interaction. For example, if a call reaches voicemail and a message is left, it is marked as Left Message. If the user hangs up, it is marked as User Hung Up. These assignments require no manual tagging.
Can I customize the logic that defines a status?
Can I customize the logic that defines a status?
Currently, campaign status definitions are standardized across all campaigns to maintain consistency in reporting. Custom logic for status determination is not supported but may be added in future updates.
Do campaign statuses affect billing or usage metrics?
Do campaign statuses affect billing or usage metrics?
Only connected calls (e.g., Completed, No Answer, No Message, Left Message) count toward the Total Time Spent in your campaign and may influence usage or billing metrics depending on your plan. Failed or undelivered calls do not count toward these totals.
Usage and Results
What should I do with calls marked as Failed or Issue Dialing?
What should I do with calls marked as Failed or Issue Dialing?
These typically result from network errors or invalid numbers. Check the phone number formatting and ensure network settings are stable. Reattempting the call at a later time or verifying the contact info is recommended.
How are callbacks handled in AVA?
How are callbacks handled in AVA?
If a user requests a callback, the system marks the status as Callback. You can view these entries in the call logs and take appropriate action manually or set up a follow-up campaign to automatically retry the call at a later time.
Where can I view logs for each campaign status?
Where can I view logs for each campaign status?
Campaign status logs are accessible via the Campaign History or Call Analytics sections in the AVA dashboard. Each entry includes the timestamp, call duration, status, and relevant AI interaction data.
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