This scenario supports sales teams in guiding prospects through a structured, persuasive conversation that leads to scheduled meetings. Built around the CLOSER framework, it emphasizes understanding prospect needs, communicating value, handling objections, and prompting next steps.
Purpose:Guide the prospect through the CLOSER methodology — Connect, Learn, Outline, Secure, Explain, and Request — to identify their needs and encourage commitment. This is especially useful for consultative sales, SaaS, and CRM-based solutions.
Customizable User Input Fields:
The Generic Sales Closer Scheduler is designed for product demos and final-stage sales conversations. The customizable fields below allow you to define the agent’s messaging, position the product or service, and guide the contact toward a booking. Fields are grouped into logical sections to align with each phase of the AI’s conversation.
Call Flow
Establishes the company identity and introduces the representative and product.
Company Name: The organization offering the product or service.
Product or Service Category: The general type of solution being presented (e.g., Sales Automation Suite).
Product or Service: The specific product being offered, along with a brief description.
Representative Name: The person the AI is scheduling the demo with.
Initial Greeting: The opening message used to begin the call and confirm the contact’s identity.
Introduction: A follow-up message that establishes credibility and frames the outreach.
Agent Guidelines: Behavior constraints you can set to shape how the AI communicates (e.g. emphasis, or handling edge cases).
Sales Pitch and Value Proposition
Defines the purpose of the call, communicates product value, and outlines specific benefits.
Reason for Meeting: Explains why the call is happening and what it aims to accomplish.
Meeting Value Proposition: A concise explanation of the benefit the contact will gain by booking the meeting.
State Price: Communicates the product cost or pricing model.
Key Inclusions: Core features included in the product or service.
Key Benefits: Primary business benefits of using the product or service.
Long Term Value: Describes ongoing strategic value over time.
Specific Benefits: Real-world results or proof points achieved by existing clients.
Handling Objections and Next Steps
Preconfigured responses to common objections and a prompt to move the conversation toward scheduling.
Objection Handling: A list of objections and corresponding rebuttals to keep the conversation on track.
Next Step: The transition statement used to propose a meeting and prompt the contact to commit.
Scheduling and Logistics
Specifies the calendar where the demo will be booked.
Calendar: The connected calendar where meetings are scheduled.
Objective:Move the prospect through an intentional, persuasive flow that highlights benefits, addresses objections, and encourages calendar scheduling.
Here is the Project Configurations interface of this scenario, alongside instructions and some examples:
Remember that Scenarios are defined at the Project level, and every Campaign inherits the pre-filled fields from the Project, which means every Campaign can have different information in the input boxes, allowing you to tailor communications per Campaign to align with your customer/client or business needs.
The CLOSER framework is a sales methodology that stands for Connect, Learn, Outline, Secure, Explain, and Request — it structures the conversation to drive toward a close.
When paired with solid qualification and follow-up, this scenario typically improves engagement and conversion rates, especially for B2B solutions and agencies selling automation or CRM tools.