Campaign Management
Campaigns are the driving force behind outbound call execution in AVA. They exist as a function of Projects and allow the user to segment and tailor (A/B testing) communication to a chosen group of recipients.
Overview
Campaigns enable you to dictate when the calling should start, over how long of a period, and how frequently. If Projects and Scenarios guide the AI agent in how it should communicate with the contact, the Campaign dictates who it should call, when to clock-in for work, and how hard it should try to reach these contacts.
Terms & Definitions
- Campaign Settings
Defined as the initial setup panel that opens when you click ”+ New Campaign” inside a Project. This section includes:
- Campaign name
- Campaign description
- AI agent name
- AI voice selection
- Voicemail toggle (yes/no)
- Campaign duration (hours, days, months)
- Start time (immediate or scheduled)
- Call Settings
Additional advanced configuration options that appear as a dropdown inside Campaign Settings:
- Noise Isolation Mode — Filters out voices outside your conversation.
- Maximum Call Duration — 5, 10, 15, 20, 30, 40, or 60 minutes.
- Background Sound — None, Coffee Shop, Call Center, Outdoors.
- Background Sound Volume — Appears when a background sound is selected; allows volume adjustment via slider.
- Campaign Configuration
Once a campaign is saved, this section inherits Project Configurations and allows field-level adjustments for tailoring scenario inputs to specific audiences:
- Value propositions
- Appointment reasons
- Objection handling
- Custom messages
- Any other scenario-specific training fields
- Contacts
The section where call recipients are added to the campaign. Options include:
- Upload CSV files
- Import from connected CRM
- Add contacts manually
Example Configuration
To demonstrate how campaigns can be customized, here’s a real-world walkthrough:
The business owner creates a new Project called AI Strategy Seminar Follow-up (05/12/24).
He writes a description of the Project’s purpose.
He selects the Event Follow-Up Scheduler Scenario to handle his needs.
He fills in the Project Configuration with value props, meeting reasons, calendar connection, default meeting duration, and meeting location.
He opens Campaign Settings, names the campaign for dentists, writes a description, selects the AI voice, voicemail option, campaign duration, and start time.
Inside Campaign Configuration, he fine-tunes scenario fields to resonate with dentists.
He uploads the dentists contact list.
He runs a test campaign using Test Campaign to validate agent behavior before launch.
He executes the live campaign and monitors performance.
He repeats steps 5–9 to build a tailored campaign for plumbers.
Ongoing edits are managed via the Campaign Settings button within each campaign.
Campaigns may be edited and deleted as per your needs, and there is no limit to how many live campaigns you can have in the AVA Voice AI platform.
Remember, one of the main benefits of Campaigns is A/B or “split” testing, meaning you can chunk a very large database and have different Campaigns with different AI Agent voice/accents, different introductions, and different offers, to see what resonates most and yields a higher success rate.
Similarly, it is advisable to segment your contacts as well by demographic or profession, to ensure that you can tailor your messaging specifically to them and their needs, like we did with the dentists and plumbers.
However you choose to use Campaigns is completely up to you, but just make sure you are descriptive when creating them; future you will thank you for it.
FAQs & Troubleshooting
General Questions
What is the purpose of a Campaign in AVA?
What is the purpose of a Campaign in AVA?
A Campaign dictates who the AI agent should call, when to start the calling, and how frequently to reach contacts. It allows for tailored communications, A/B testing, and segmentation of recipients based on specific needs or demographics.
How are Campaigns different from Projects in AVA?
How are Campaigns different from Projects in AVA?
- Projects serve as the overarching framework, guiding the AI agent on how to communicate using predefined Scenarios.
- Campaigns operate within Projects and focus on who to call, when to call them, and how to structure the outreach for specific groups of contacts.
Configuration
Can I edit a Campaign after it has started?
Can I edit a Campaign after it has started?
Yes, Campaigns can be edited at any time. You can adjust parameters such as call frequency, duration, or the start date/time through the Campaign Settings panel.
Is there a limit to the number of Campaigns I can create or run simultaneously?
Is there a limit to the number of Campaigns I can create or run simultaneously?
No, there are no restrictions on how many live Campaigns you can have in the AVA platform.
How can I test a Campaign before executing it?
How can I test a Campaign before executing it?
Use the Test Campaign feature in the Campaign Configuration screen. This allows you to experience an example call in your browser, ensuring that the voice, messaging, and settings are as expected before going live.
What is the difference between Campaign Settings and Campaign Configuration?
What is the difference between Campaign Settings and Campaign Configuration?
Campaign Settings appear first when creating a campaign — this is where you set general parameters like campaign name, AI voice, voicemail, duration, start time, and call settings.
After saving, you enter Campaign Configuration, which inherits your Project Configuration but allows you to modify scenario inputs specifically for that campaign’s audience.
A/B Testing and Segmentation
What is A/B testing in the context of Campaigns?
What is A/B testing in the context of Campaigns?
A/B testing allows you to split your contact list into different Campaigns, each with variations in AI agent voice, messaging, or offers. This helps identify which approach yields better results.
How should I segment my contacts for Campaigns?
How should I segment my contacts for Campaigns?
Segment your contacts based on demographics, professions, or other relevant criteria to tailor your messaging effectively. For example, dentists and plumbers may respond better to different value propositions.
Can I run multiple Campaigns for the same Project?
Can I run multiple Campaigns for the same Project?
Yes, you can create multiple Campaigns under a single Project. This is especially useful for testing different approaches or targeting segmented contact lists.
Usage and Results
How do I monitor the performance of my Campaigns?
How do I monitor the performance of my Campaigns?
- Navigate to the associated Project to view all linked Campaigns.
- Campaigns display statuses such as In Progress, Paused, or Completed.
- Access the Reached Contacts tab within a Campaign to review call outcomes, including appointments booked or other results.
What happens if I want to stop a Campaign mid-execution?
What happens if I want to stop a Campaign mid-execution?
You can pause or delete a Campaign at any time without affecting other active Campaigns within the same Project.
How do I know which Campaigns are performing better?
How do I know which Campaigns are performing better?
Compare the results of your Campaigns by analyzing metrics such as appointments booked, call completions, contact sentiment, or even read the call summary and transcript. This information is accessible in the Call History section or through Campaign-specific analytics.
For additional questions or guidance, try using our Virtual Support Agent! Available 24/7 at thinkrr.ai/support.
If you still need assistance, visit our support site at help.thinkrr.ai and submit a Ticket or contact our team directly at hello@thinkrr.ai.
Campaign Management
Campaigns are the driving force behind outbound call execution in AVA. They exist as a function of Projects and allow the user to segment and tailor (A/B testing) communication to a chosen group of recipients.
Overview
Campaigns enable you to dictate when the calling should start, over how long of a period, and how frequently. If Projects and Scenarios guide the AI agent in how it should communicate with the contact, the Campaign dictates who it should call, when to clock-in for work, and how hard it should try to reach these contacts.
Terms & Definitions
- Campaign Settings
Defined as the initial setup panel that opens when you click ”+ New Campaign” inside a Project. This section includes:
- Campaign name
- Campaign description
- AI agent name
- AI voice selection
- Voicemail toggle (yes/no)
- Campaign duration (hours, days, months)
- Start time (immediate or scheduled)
- Call Settings
Additional advanced configuration options that appear as a dropdown inside Campaign Settings:
- Noise Isolation Mode — Filters out voices outside your conversation.
- Maximum Call Duration — 5, 10, 15, 20, 30, 40, or 60 minutes.
- Background Sound — None, Coffee Shop, Call Center, Outdoors.
- Background Sound Volume — Appears when a background sound is selected; allows volume adjustment via slider.
- Campaign Configuration
Once a campaign is saved, this section inherits Project Configurations and allows field-level adjustments for tailoring scenario inputs to specific audiences:
- Value propositions
- Appointment reasons
- Objection handling
- Custom messages
- Any other scenario-specific training fields
- Contacts
The section where call recipients are added to the campaign. Options include:
- Upload CSV files
- Import from connected CRM
- Add contacts manually
Example Configuration
To demonstrate how campaigns can be customized, here’s a real-world walkthrough:
The business owner creates a new Project called AI Strategy Seminar Follow-up (05/12/24).
He writes a description of the Project’s purpose.
He selects the Event Follow-Up Scheduler Scenario to handle his needs.
He fills in the Project Configuration with value props, meeting reasons, calendar connection, default meeting duration, and meeting location.
He opens Campaign Settings, names the campaign for dentists, writes a description, selects the AI voice, voicemail option, campaign duration, and start time.
Inside Campaign Configuration, he fine-tunes scenario fields to resonate with dentists.
He uploads the dentists contact list.
He runs a test campaign using Test Campaign to validate agent behavior before launch.
He executes the live campaign and monitors performance.
He repeats steps 5–9 to build a tailored campaign for plumbers.
Ongoing edits are managed via the Campaign Settings button within each campaign.
Campaigns may be edited and deleted as per your needs, and there is no limit to how many live campaigns you can have in the AVA Voice AI platform.
Remember, one of the main benefits of Campaigns is A/B or “split” testing, meaning you can chunk a very large database and have different Campaigns with different AI Agent voice/accents, different introductions, and different offers, to see what resonates most and yields a higher success rate.
Similarly, it is advisable to segment your contacts as well by demographic or profession, to ensure that you can tailor your messaging specifically to them and their needs, like we did with the dentists and plumbers.
However you choose to use Campaigns is completely up to you, but just make sure you are descriptive when creating them; future you will thank you for it.
FAQs & Troubleshooting
General Questions
What is the purpose of a Campaign in AVA?
What is the purpose of a Campaign in AVA?
A Campaign dictates who the AI agent should call, when to start the calling, and how frequently to reach contacts. It allows for tailored communications, A/B testing, and segmentation of recipients based on specific needs or demographics.
How are Campaigns different from Projects in AVA?
How are Campaigns different from Projects in AVA?
- Projects serve as the overarching framework, guiding the AI agent on how to communicate using predefined Scenarios.
- Campaigns operate within Projects and focus on who to call, when to call them, and how to structure the outreach for specific groups of contacts.
Configuration
Can I edit a Campaign after it has started?
Can I edit a Campaign after it has started?
Yes, Campaigns can be edited at any time. You can adjust parameters such as call frequency, duration, or the start date/time through the Campaign Settings panel.
Is there a limit to the number of Campaigns I can create or run simultaneously?
Is there a limit to the number of Campaigns I can create or run simultaneously?
No, there are no restrictions on how many live Campaigns you can have in the AVA platform.
How can I test a Campaign before executing it?
How can I test a Campaign before executing it?
Use the Test Campaign feature in the Campaign Configuration screen. This allows you to experience an example call in your browser, ensuring that the voice, messaging, and settings are as expected before going live.
What is the difference between Campaign Settings and Campaign Configuration?
What is the difference between Campaign Settings and Campaign Configuration?
Campaign Settings appear first when creating a campaign — this is where you set general parameters like campaign name, AI voice, voicemail, duration, start time, and call settings.
After saving, you enter Campaign Configuration, which inherits your Project Configuration but allows you to modify scenario inputs specifically for that campaign’s audience.
A/B Testing and Segmentation
What is A/B testing in the context of Campaigns?
What is A/B testing in the context of Campaigns?
A/B testing allows you to split your contact list into different Campaigns, each with variations in AI agent voice, messaging, or offers. This helps identify which approach yields better results.
How should I segment my contacts for Campaigns?
How should I segment my contacts for Campaigns?
Segment your contacts based on demographics, professions, or other relevant criteria to tailor your messaging effectively. For example, dentists and plumbers may respond better to different value propositions.
Can I run multiple Campaigns for the same Project?
Can I run multiple Campaigns for the same Project?
Yes, you can create multiple Campaigns under a single Project. This is especially useful for testing different approaches or targeting segmented contact lists.
Usage and Results
How do I monitor the performance of my Campaigns?
How do I monitor the performance of my Campaigns?
- Navigate to the associated Project to view all linked Campaigns.
- Campaigns display statuses such as In Progress, Paused, or Completed.
- Access the Reached Contacts tab within a Campaign to review call outcomes, including appointments booked or other results.
What happens if I want to stop a Campaign mid-execution?
What happens if I want to stop a Campaign mid-execution?
You can pause or delete a Campaign at any time without affecting other active Campaigns within the same Project.
How do I know which Campaigns are performing better?
How do I know which Campaigns are performing better?
Compare the results of your Campaigns by analyzing metrics such as appointments booked, call completions, contact sentiment, or even read the call summary and transcript. This information is accessible in the Call History section or through Campaign-specific analytics.
For additional questions or guidance, try using our Virtual Support Agent! Available 24/7 at thinkrr.ai/support.
If you still need assistance, visit our support site at help.thinkrr.ai and submit a Ticket or contact our team directly at hello@thinkrr.ai.