Overview
Campaigns enable you to dictate when the calling should start, over how long of a period, and how frequently. If Projects and Scenarios guide the AI agent in how it should communicate with the contact, the Campaign dictates who it should call, when to clock-in for work, and how hard it should try to reach these contacts.Terms & Definitions
Campaign Settings
The first tab when you create a new campaign.- Campaign Name
- Campaign Description
- Agent Language
- Agent Voice
- Caller Name
- Phone Number to call from
- Voicemail toggle — whether to leave a voicemail or not when calls fail.
Call Settings
Advanced call handling options.- Noise Isolation Mode — Filters out voices outside your conversation.
- Maximum Call Duration — 5, 10, 15, 20, 30, 40, or 60 minutes.
- End Call After Silence — Automatically ends the call if no speech is detected for 30, 60, 90, or 120 seconds. Helps reduce spam and save minutes across inbound, outbound, and web widget calls.
- Background Sound — Options include None, Coffee Shop, Call Center, or Outdoors.
- Background Sound Volume — Slider appears when a background sound is selected, allowing adjustment of ambient noise levels.
Voice Settings
Adjust how the AI agent behaves in conversation.- Loudness Level — Control how loud or soft the agent’s voice sounds.
- Responsiveness — Decide how quickly the agent replies.
- Lower responsiveness: gives users more time to speak without being cut off.
- Higher responsiveness: makes for a fast-paced, real-time feel.
- Interruption Sensitivity — Controls how easily you can cut off the AI while it’s speaking.
- High sensitivity: interrupts instantly.
- Low sensitivity: finishes sentences before listening again.
Campaign Configuration
Once a campaign is saved, you can return to it by clicking the Settings button at the top left of the campaign page.- The same three tabs (Campaign, Call, Voice) are available for edits.
- This is the first opportunity to schedule a campaign.
- Scheduling is handled directly inside the Campaign Settings tab.
Contacts
Where you add the recipients for a campaign.- Upload CSVs
- Import from a connected CRM
- Add contacts manually
Example Configuration
1
Click 'Add new project+'
Begin by creating a new project to organize your campaign efforts effectively.
2
Select a scenario from the library
Choose the appropriate project template or settings that align with your campaign goals.
3
Name and save your project
Give your project a precise and easily referenceable name.
4
Configure the customizable user fields
Fill in the fields according to your scenario. These vary depending on the scenario and are designed to support different objectives.
5
Add a new campaign
Click ’+ New campaign’ to initiate a campaign within your project.
6
Save your campaign
Use the side panel to configure the campaign across three tabs:
- Campaign Settings
- Call Settings
- Voice Settings
7
Configure the campaign
Campaigns inherit fields from the base project but allow overrides. This means you can tailor identity, tone, and transfer details per audience—running multiple campaigns from one scenario with different messaging.
8
Click 'Settings'
If you need to revisit the side panel after saving, click Settings at the top of the campaign page.
9
Configure campaign settings (with scheduling)
Inside the Campaign Settings tab, you will now see scheduling options in addition to the original fields. This is where you configure:
- Start time (immediate or scheduled)
- Frequency (daily, weekly, etc.)
- Scheduling window
10
Add contacts to your campaign
Import contacts from your CRM, upload a file, or manually add individuals.
11
Confirm contact addition
Click ‘Add contact to campaign’ to ensure your campaign reaches the intended recipients.
12
Test your campaign
Use the test function to validate agent behavior before launching.
13
Launch your campaign
Execute your campaign, monitor performance through the dashboard, and refine as needed.
FAQs & Troubleshooting
General Questions
What is the purpose of a Campaign in AVA?
What is the purpose of a Campaign in AVA?
A Campaign dictates who the AI agent should call, when to start the calling, and how frequently to reach contacts. It allows for tailored communications, A/B testing, and segmentation of recipients.
How are Campaigns different from Projects in AVA?
How are Campaigns different from Projects in AVA?
- Projects guide the AI agent on how to communicate using predefined Scenarios.
- Campaigns operate within Projects and focus on who to call, when to call, and how to structure outreach for specific groups.
Configuration
Can I edit a Campaign after it has started?
Can I edit a Campaign after it has started?
Yes, Campaigns can be edited at any time. Adjust call settings, voice behavior, scheduling, or other parameters from the Campaign Settings panel.
Is there a limit to the number of Campaigns I can run simultaneously?
Is there a limit to the number of Campaigns I can run simultaneously?
No. There are no restrictions on the number of active Campaigns you can run in AVA.
How can I test a Campaign before executing it?
How can I test a Campaign before executing it?
Use the Test Campaign feature in the Campaign Configuration screen. This allows you to simulate calls in your browser before launching.
What is the difference between Campaign Settings and Campaign Configuration?
What is the difference between Campaign Settings and Campaign Configuration?
- Campaign Settings: The three-tab setup (Campaign, Call, Voice). Scheduling is only visible here after saving a campaign.
- Campaign Configuration: Inherits Project inputs but allows scenario-level overrides specific to the audience.
A/B Testing and Segmentation
What is A/B testing in Campaigns?
What is A/B testing in Campaigns?
A/B testing allows you to split your contact list into different Campaigns, each with variations in agent voice, messaging, or offers. This helps identify which approach yields better results.
How should I segment my contacts for Campaigns?
How should I segment my contacts for Campaigns?
Segment contacts based on demographics, professions, or other criteria to tailor messaging effectively. For example, dentists and plumbers may respond differently to offers.
Can I run multiple Campaigns for the same Project?
Can I run multiple Campaigns for the same Project?
Yes. Multiple Campaigns under one Project let you test different strategies or target segmented lists in parallel.
Usage and Results
How do I monitor performance of my Campaigns?
How do I monitor performance of my Campaigns?
- Navigate to the Project to view all linked Campaigns.
- Campaign cards display status such as In Progress, Paused, or Completed.
- Review outcomes, including call summaries, transcripts, and appointments booked, in the dashboard.
What happens if I stop a Campaign mid-execution?
What happens if I stop a Campaign mid-execution?
You can pause or delete a Campaign at any time without affecting other active Campaigns.
How do I compare performance across Campaigns?
How do I compare performance across Campaigns?
Compare by looking at key metrics like appointments booked, completion rates, or sentiment. Campaign-specific analytics and call history provide detailed insights.
For additional questions or guidance, try using our Virtual Support Agent! Available 24/7 at thinkrr.ai/support. If you still need assistance, visit our support site at help.thinkrr.ai and submit a Ticket or contact us directly at hello@thinkrr.ai.