Agency Features
Margin Settings
Margin Settings in the AVA Voice AI platform empower Agency accounts to define custom markups on the price of minutes purchased by their Sub-accounts (clients).
Overview
This feature allows agencies to generate additional profit from pay-as-you-go minute purchases while ensuring transparent pricing for their clients. Let’s explore how Margin Settings work and how to configure them effectively.⚠️ Note: The AVA platform uses a dynamic pricing model based on real-time call context. While the standard per-minute base price is $0.18, this rate can drop to $0.16 per minute when the Web Widget is active at the end of a call. This dynamic behavior can increase your profit margins on eligible calls, since your markup applies regardless of whether the discounted or full base rate is charged.
Markup for Sub-Accounts
Agencies can set a markup on the base price charged by thinkrr.ai. This markup determines the final price per minute paid by Sub-accounts when purchasing additional minutes. For example:- Thinkrr.ai Base Price: $0.18/min
- Agency Markup: $0.02/min
- Final Price to Sub-Accounts: $0.20/min
Configuring Margin Settings
Agency admins can manage markup settings from the Agency homepage within the AVA Voice AI platform. Here’s how:1
Access the Agency Homepage
Log in to your Agency Admin account and navigate to the Agency homepage.
2
Set the Markup Amount
- Locate the field labeled “Amount to Charge Sub-Account.”
- Enter the desired markup amount in USD. For example, entering $0.02 will add $0.02 to the base price, making the final price $0.20 per minute for Sub-accounts.
3
Save Changes
Click Save to apply the new markup. Changes take immediate effect for all applicable Sub-accounts.
Default Pricing and Exceptions
- Base Price for Primary Sub-Account: The agency’s primary working sub-account is always charged the live base price in effect at the end of the call, typically $0.18/min, but possibly $0.16/min when the Web Widget** is active**. This behavior cannot be changed.
-
Customizing Sub-Account Pricing:
Agency admins can decide if a specific sub-account is charged the base price or the marked-up price:
- A radio checkbox labeled “Apply Base Price” is available for each sub-account.
- If checked, the sub-account will be charged whatever the real-time base price is, bypassing the markup.
Sub-Account Transparency
Sub-accounts will see the markup price prominently displayed on their Payments page. This ensures clarity for clients regarding the cost of purchasing additional minutes.
Important Notes
- Applies to Pay-as-You-Go Minutes Only:
Markups affect only minutes purchased on a pay-as-you-go basis. Minutes allocated via the Partner Plan provided by thinkrr.ai do not apply, and minutes purchased directly by the agency are always charged at the current base price at the end of each call. - Dynamic Pricing Consideration:
When the Web Widget is active, calls may be billed at the discounted $0.16/min rate. Your markup still applies, meaning your effective margin may be larger than what you originally configured. - Payout Threshold:
Agency profits are accumulated and paid out once they reach a minimum of USD$100 via Stripe.
FAQs & Troubleshooting
General Questions
What is the default price for minutes?
What is the default price for minutes?
The standard base price is $0.18 per minute. This may dynamically drop to $0.16/min when the Web Widget is active.
Who can set the markup price?
Who can set the markup price?
Only Agency Admin accounts can set and adjust the markup price for associated Sub-accounts.
Can I charge different markups for different Sub-accounts?
Can I charge different markups for different Sub-accounts?
Not yet. The markup price is applied uniformly to all Sub-accounts unless the “Apply Base Price” option is selected for a specific Sub-account.
Configuration
Where do I manage markup settings?
Where do I manage markup settings?
From the Agency homepage, locate the “Amount to Charge Sub-Account” input to set your desired markup.
Can I change the markup price anytime?
Can I change the markup price anytime?
Yes. Changes take immediate effect for all active Sub-accounts unless exempted via the base price setting.
What if I apply base pricing to a Sub-account?
What if I apply base pricing to a Sub-account?
That Sub-account will be charged the real-time base rate (e.g., $0.18/min or $0.16/min), bypassing your markup.
Usage and Results
Where do Sub-accounts see their per-minute rate?
Where do Sub-accounts see their per-minute rate?
Sub-accounts can view their pricing on the Payments screen, under the “Price Per Minute” section.
How are agency profits tracked and paid out?
How are agency profits tracked and paid out?
AVA automatically tracks profit margins in real time. Payouts are issued via Stripe once the agency hits the $100 threshold.
Can the Web Widget improve my profit margins?
Can the Web Widget improve my profit margins?
Yes. If the Web Widget is active during a call, your agency may be charged $0.16/min instead of $0.18/min — while your markup stays the same.
For additional questions or guidance, try using our Virtual Support Agent! Available 24/7 to help resolve most issues quickly at thinkrr.ai/support. If you still need assistance, visit our support site at help.thinkrr.ai and submit a Ticket or contact our team directly at hello@thinkrr.ai.