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Overview

This feature allows agencies to generate additional profit from pay-as-you-go minute purchases while ensuring transparent pricing for their clients. Let’s explore how Margin Settings work and how to configure them effectively. AVA Voice AI uses a dual-tier minute system: Premium minutes at $0.16/min and Basic minutes at $0.09/min. Agencies earn profit based on markups applied to the underlying base cost of each tier.

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Markup for Sub-Accounts

Agencies can set a markup on the base price charged by thinkrr.ai. This markup determines the final price per minute paid by Sub-accounts when purchasing additional minutes. For example:
  • Thinkrr.ai Base Price: $0.16/min (Premium)
  • Agency Markup: $0.04/min
  • Final Price to Sub-Accounts: $0.20/min
The agency retains the markup amount (USD$0.04 per minute in this case) as profit. Profits are accumulated and paid out via Stripe once they reach a minimum threshold of $100.

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Configuring Margin Settings

Agency admins can manage markup settings from the Agency homepage within the AVA Voice AI platform. Here’s how:
1

Access the Agency Homepage

Log in to your Agency Admin account and navigate to the Agency homepage.
2

Set the Markup Amount

  • Locate the field labeled “Amount to Charge Sub-Account.”
  • Enter the desired markup amount in USD. For example, entering $0.04 will add $0.04 to the base price, making the final price $0.20 per minute for Sub-accounts.
3

Save Changes

Click Save to apply the new markup. Changes take immediate effect for all applicable Sub-accounts.

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Default Pricing and Exceptions

  • Base Price for Primary Sub-Account: The agency’s primary working sub-account is always charged the live base price in effect at the end of the call, typically $0.16/min for Premium minutes. This behavior cannot be changed.
  • Customizing Sub-Account Pricing: Agency admins can decide if a specific sub-account is charged the base price or the marked-up price:
    • A radio checkbox labeled “Apply Base Price” is available for each sub-account.
    • If checked, the sub-account will be charged whatever the real-time base price is, bypassing the markup.

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Sub-Account Transparency

Sub-accounts will see the markup price prominently displayed on their Payments page. This ensures clarity for clients regarding the cost of purchasing additional minutes.

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Important Notes

  • Applies to Pay-as-You-Go Minutes Only:
    Markups affect only minutes purchased on a pay-as-you-go basis. Minutes allocated via the Partner Plan provided by thinkrr.ai do not apply, and minutes purchased directly by the agency are always charged at the current base price at the end of each call.
    Bulk minutes are always Premium minutes and are billed at the Premium rate.
  • Payout Threshold:
    Agency profits are accumulated and paid out once they reach a minimum of USD$100 via Stripe.

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FAQs & Troubleshooting

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General Questions

The standard base price is $0.16 per minute for Premium minutes or $0.09 per minute for Basic minutes.
Only Agency Admin accounts can set and adjust the markup price for associated Sub-accounts.
Not yet. The markup price is applied uniformly to all Sub-accounts unless the “Apply Base Price” option is selected for a specific Sub-account.

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Configuration

From the Agency homepage, locate the “Amount to Charge Sub-Account” input to set your desired markup.
Yes. Changes take immediate effect for all active Sub-accounts unless exempted via the base price setting.
That Sub-account will be charged the real-time base rate (e.g., $0.16/min Premium or $0.09/min Basic), bypassing your markup.

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Usage and Results

Sub-accounts can view their pricing on the Payments screen, under the “Price Per Minute” section.
AVA automatically tracks profit margins in real time. Payouts are issued via Stripe once the agency hits the $100 threshold.
For additional questions or guidance, try using our Virtual Support Agent! Available 24/7 to help resolve most issues quickly at thinkrr.ai/support. If you still need assistance, visit our support site at help.thinkrr.ai and submit a Ticket or contact our team directly at hello@thinkrr.ai.