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Overview

Campaigns are how outbound calls are executed in thinkrr. While a Project defines how the AI agent behaves, a Campaign controls who gets called, when calls happen, and how outreach is structured for a specific audience. You can run multiple campaigns under a single project to segment contacts, test different approaches, or schedule calls at different times, all while using the same underlying project configuration.

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Terms & Definitions

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Campaign

A campaign is an execution layer within a project. It inherits the project’s configuration by default and allows campaign-specific overrides, scheduling, and contact selection.

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Campaign Configuration

The main workspace for a campaign. This is where you customize scenario fields, manage contacts, and assign campaign-level Knowledge Packs.

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Campaign Settings

A settings panel used to control agent identity, scheduling, call behavior, and voice behavior for a campaign.

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Accessing Project Campaigns

To manage campaigns, start from an existing outbound project.
1

Open your project

From the Home screen, select an existing outbound project.
Homeproject
2

Navigate to Project Campaigns

Click the Project Campaigns tab to view all campaigns associated with the project.
Projectnew5
3

Create or select a campaign

  • Click Create Campaign to add a new campaign, or
  • Click an existing campaign to edit it.
Newcamp

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Campaign Workspace Overview

When you open a campaign, you’ll see three main tabs.

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Campaign Configuration

This tab contains the same configurable fields found at the project level.
  • Campaigns inherit all project configuration by default
  • Fields can be overridden to tailor messaging for a specific audience
  • Changes here affect only this campaign
Campconfig

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Contacts

Use this tab to define who the campaign will call. You can:
  • Import contacts from your connected CRM
  • Upload contacts via CSV
  • Add contacts manually
Campcontacts

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Knowledge Packs

Campaign-level Knowledge Packs allow you to attach or override knowledge specifically for this campaign.
  • Inherits project-level Knowledge Packs by default
  • Can be customized for campaign-specific context
Camppack

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Campaign Settings

From within the campaign workspace, click Campaign Settings in the top-right corner to open the settings panel.
Campset
The Campaign Settings panel is organized into four tabs.

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Core Settings

Use this tab to define the AI agent’s identity and core behavior for the campaign. You can configure:
  • Agent name
  • Phone number to call from
  • Leave voicemail toggle
  • Language
  • Ethnicity
  • Voice selection
Coreset

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Scheduling

This tab controls when and how long the campaign runs. You can configure:
  • Campaign duration (number + unit: hours, days, or months)
  • Frequency (hourly, daily, monthly)
  • Start time (now or scheduled for the future)
  • Scheduling windows using the same interaction fields as before
Scheduling
For advanced scheduling strategies, see Scheduling Calls.

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Call Settings

This tab controls how calls are handled during execution. Options include:
  • Noise isolation toggle
  • Maximum call duration
  • End call on silence after a defined number of minutes
  • Background noise selection
Callset

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Voice Settings

This tab controls conversational behavior. You can adjust:
  • Loudness level (volume slider)
  • Responsiveness (low or high)
  • Interruption sensitivity (low or high)
Voiceset

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Executing and Managing Campaigns

Once a campaign is configured:
  • Add contacts in the Contacts tab
  • Review settings
  • Click Execute to start the campaign
Campaigns can be paused, duplicated, edited, or deleted at any time from the Project Campaigns view.

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FAQs & Troubleshooting

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General Questions

Campaigns control execution. They determine who gets called, when calls occur, and allow you to run multiple outreach strategies from a single project.
Yes. You can create multiple campaigns under the same project to segment contacts, test messaging, or schedule outreach differently.

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Configuration

Yes. Campaigns can be edited at any time. Changes apply based on the campaign’s current state and execution timing.
Campaign Configuration controls scenario-specific fields and campaign overrides.
Campaign Settings control scheduling, call behavior, and voice behavior.

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Usage and Results

Campaign status, call outcomes, and execution details are visible directly from the project dashboard and campaign list.
Yes. Campaigns can be paused or ended at any time without affecting other campaigns in the project.
For additional questions, use the Virtual Support Agent or visit help.thinkrr.ai.
You can also contact support at [email protected].