Skip to main content

​
Overview

Available exclusively on Agency Unlimited and Agency Partner plans, this feature enables businesses to replace thinkrr.ai branding with their own company identity, product name, domain, and email settings for a seamless, professional client experience. It is important to note that white labeling is an all-or-nothing feature; users must configure all branding options to fully apply white labeling. There is no partial white labeling option.

​
Feature Breakdown

The White Labeling settings are located in the White Label profile menu within AVA (visible only to eligible plans). The feature is divided into four configuration sections:
  • Branding – Customize logos, product names, and color themes.
  • Domain – Configure a custom URL to replace ava.thinkrr.ai.
  • Email – Set a custom email domain for all platform-related communications.
  • Payment Branding – Enable white-labeled billing via Stripe Connect.

​
How to Access & Use the White Label Feature

1

Log into AVA and ensure you are using an Agency Unlimited or Agency Partner plan.
2

In the left-side navigation menu, hover your account name and click on White Label to access branding options.
Whitelabelnewaccess Pn
3

You will see four tabs: Branding, Domain, Email, and Payment Branding—each with settings to customize your experience.
Labeltabs Pn

​
Configuration Sections

1

Upload Your Logos

  • Upload logos for different backgrounds:
    • Dark Background Logo – Appears on darker areas of the platform.
    • Light Background Logo – Used for emails and light-themed areas.
    • Favicon – Small icon that appears in browser tabs.
  • Recommended image sizes:
    • Logos: 120x42px with a transparent background.
    • Favicon: 60x60px with a transparent background.
White Labeling
2

Select Primary Brand Color

  • Choose a HEX color to define the platform’s primary theme (e.g., login screen).
White Labeling
3

Set Company Name & Product Name

  • Company Name – Replaces all instances of thinkrr.ai in the platform and email communications.
  • Product Name – Replaces all instances of AVA so users can name the AI platform uniquely.
White Labeling
Example: Password reset email showing the branded elements as configured in the White Label settings.
4

Provide Privacy Policy & Terms & Conditions Links

  • You must provide your own Privacy Policy and Terms & Conditions URLs.
  • These links are required for compliance and will be displayed on the login screen and other applicable areas.
1

Enter Your Custom Domain

  • Type your desired domain (e.g., https://app.yourcompany.com) in the Domain tab.
  • Important: You must enter a full lowercase subdomain, such as app.yourcompany.com.
    • ✅ Correct: app.yourcompany.com, ai.example.org
    • ❌ Incorrect: yourcompany.com, www.yourcompany.com, YOURCOMPANY.COM
  • Using a root domain (like yourcompany.com) is not supported and may break your main website if misconfigured.
  • Click Submit Domain to proceed.
Domain Pn
2

Monitor Processing Status

  • Once you submit your domain, you can monitor the status of the submission on the right side.
  • To reset your domain after submitting or changing an existing one, click “Reset domain” underneath the field.
Processing Pn
Resetdomain Pn
  • Read the warning and proceed if you wish to continue. Changing the domain will reset the configuration process.
Resetconfirm Pn
3

Add CNAME Records to Your DNS Provider

  • After verification, CNAME records will be generated.
  • You must copy and add these records to your DNS provider (e.g., GoDaddy, Cloudflare, Namecheap).
  • Two sets of CNAME records will be provided:
    • The first set for security and SSL validation.
    • The second set for redirecting traffic.
Steptwo Pn
Stepthree Pn
4

Save & Apply

  • Once records are added to the DNS settings of your domain provider, click Verify Domain and monitor the status.
  • After successful verification, your platform will be live under your new domain.
DNS changes can take up to 48 hours to fully propagate across your provider.
1

Enter a Custom Email Address

  • Example: support@yourcompany.com.
  • Click Submit Email to save.
  • Similarly to resetting your domain, you can reset your email address after submission — this is irreversible and will require restarting the configuration process.
Emailwl Pn
Resetemail Pn
2

Add CNAME Records for Email Configuration

  • After submitting your email, three sets of CNAME records will be provided.
  • These records must be added to your email service provider (e.g., Google Workspace, GoDaddy, SendGrid).
  • The CNAME records handle domain authentication and email deliverability.
3

Verify Your Email Domain

  • After updating your DNS settings, click Verify in AVA.
  • Once verified, all system emails (including password resets and notifications) will originate from your custom email domain.
Emaildns Pn
4

Completion Confirmation

  • After successful verification, you will receive confirmation for both your email and domain configuration.
  • A banner displays which email will be used for all system communications.
  • At this point, your white-labeled app setup is complete.
Whitelabelsuccess Pn
Users can enable white-labeled billing through Stripe Connect.
  • Once connected and configured, payment processing will display your brand name on customer bank statements and payment records.
Stripeconnect Pn

​
FAQs & Troubleshooting

​
General Questions

White Labeling allows agencies to fully brand the AVA Voice AI platform as their own. This includes replacing logos, colors, domain, and email settings with your business identity for a seamless client experience.
White Labeling is available on the Agency Unlimited and Agency Partner plans only. If you’re on a different plan, the White Label menu will not be visible.
No. White Labeling is an all-or-nothing feature. All branding settings (logos, domain, email, product name, company name, legal links) must be fully configured to activate it.

​
Configuration

  • Make sure you are using a valid subdomain (e.g., app.yourcompany.com). Root domains like yourcompany.com or improperly formatted entries will fail silently.
  • Confirm both required CNAME records were added correctly to your DNS settings.
  • Allow 24–48 hours for DNS propagation.
  • Use tools like MXToolbox to verify your DNS records.
No. You must use a custom business email domain (e.g., @yourcompany.com). Public email services like Gmail, Outlook, and Yahoo are not supported.
Resetting your domain or email must be done manually in the White Label section by the account owner. Once reset, the configuration process must be restarted from the beginning.
Warning: Resetting removes the current setup permanently.

​
Usage and Results

Yes. Once your email domain is verified, all system-generated emails (including password resets, notifications, and invites) will be sent from your custom sender address.
Yes. If you disable White Labeling, your account will revert to default thinkrr.ai branding. If you choose to re-enable White Labeling later, you will need to reconfigure your domain and email settings.
For additional questions or guidance, try using our Virtual Support Agent — available 24/7 to help resolve most issues quickly at thinkrr.ai/support. If you still need assistance, visit our support site at help.thinkrr.ai and submit a Ticket or contact our team directly at hello@thinkrr.ai.