White Labeling
The White Labeling feature allows agencies to fully brand and customize the AVA Voice AI platform as their own.
Overview
Available exclusively on Agency Unlimited and Agency Partner plans, this feature enables businesses to replace thinkrr.ai branding with their own company identity, product name, domain, and email settings for a seamless, professional client experience.
It is important to note that white labeling is an all-or-nothing feature; users must configure all branding options to fully apply white labeling. There is no partial white labeling option.
Feature Breakdown
The White Labeling settings are located in the White Label profile menu within AVA (visible only to eligible plans). The feature is divided into three configuration sections:
- Branding – Customize logos, product names, and color themes.
- Domain – Configure a custom URL to replace ava.thinkrr.ai.
- Email – Set a custom email domain for all platform-related communications.
How to Access & Use the White Label Feature
Navigating to the White Label Settings
Log into AVA and ensure you are using an Agency Unlimited or Agency Partner plan.
In the **left-side **navigation menu, hover your account name and click on White Label to access branding options.
You will see three tabs: Branding, Domain, and Email—each with settings to customize your experience.
Configuration Sections
Branding
Branding
Upload Your Logos
- Upload logos for different backgrounds:
- Dark Background Logo – Appears on darker areas of the platform.
- Light Background Logo – Used for emails and light-themed areas.
- Favicon – Small icon that appears in browser tabs.
- Recommended image sizes:
- Logos: 120x42px with a transparent background.
- Favicon: 60x60px with a transparent background.
Select Primary Brand Color
- Choose a HEX color to define the platform’s primary theme (e.g., login screen).
Set Company Name & Product Name
- Company Name – Replaces all instances of thinkrr.ai in the platform and email communications.
- Product Name – Replaces all instances of AVA so users can name the AI platform uniquely.
Example: Password reset email showing the branded elements as configured in the White Label settings.
Provide Privacy Policy & Terms & Conditions Links
- You must provide your own Privacy Policy and Terms & Conditions URLs.
- These links are required for compliance and will be displayed on the login screen and other applicable areas.
Domain (Custom URL)
Domain (Custom URL)
Enter Your Custom Domain
- Type your desired domain (e.g., https://app.yourcompany.com) in the Domain tab.
- Important: You must enter a full lowercase subdomain, such as
app.yourcompany.com.- ✅ Correct:
app.yourcompany.com,ai.example.org - ❌ Incorrect:
yourcompany.com,www.yourcompany.com,YOURCOMPANY.COM
- ✅ Correct:
- Using a root domain (like
yourcompany.com) is not supported and may break your main website if misconfigured. - Click Submit Domain to proceed.
Monitor Processing Status
- Once you submit your domain, you can monitor the status of the submission on the right side.
- To reset your domain after submitting or changing an existing one, click “Reset domain” underneath the field.
- Read the warning and proceed if you wish to continue. Changing the domain will reset the configuration process.
Add CNAME Records to Your DNS Provider
- After verification, CNAME records will be generated.
- You must copy and add these records to your DNS provider (e.g., GoDaddy, Cloudflare, Namecheap).
- Two sets of CNAME records will be provided:
- The first set for security and SSL validation.
- The second set for redirecting traffic.
Save & Apply
- Once records are added to the DNS settings of your domain provider, click Verify Domain and monitor the status.
- After successful verification, your platform will be live under your new domain.
Email (Custom Sender Email)
Email (Custom Sender Email)
Enter a Custom Email Address
- Example: support@yourcompany.com.
- Click Submit Email to save.
- Similarly to resetting your domain, you can reset your email address after submission — this is irreversible and will require restarting the configuration process.
Add CNAME Records for Email Configuration
- After submitting your email, three sets of CNAME records will be provided.
- These records must be added to your email service provider (e.g., Google Workspace, GoDaddy, SendGrid).
- The CNAME records handle domain authentication and email deliverability.
Verify Your Email Domain
- After updating your DNS settings, click Verify in AVA.
- Once verified, all system emails (including password resets and notifications) will originate from your custom email domain.
Completion Confirmation
- After successful verification, you will receive confirmation for both your email and domain configuration.
- At this point, your white-labeled app setup is complete.
FAQs & Troubleshooting
General Questions
What is White Labeling?
What is White Labeling?
White Labeling allows agencies to fully brand the AVA Voice AI platform as their own. This includes replacing logos, colors, domain, and email settings with your business identity for a seamless client experience.
Which plans support White Labeling?
Which plans support White Labeling?
White Labeling is available on the Agency Unlimited and Agency Partner plans only. If you’re on a different plan, the White Label menu will not be visible.
Can I enable only some White Label settings?
Can I enable only some White Label settings?
No. White Labeling is an all-or-nothing feature. All branding settings (logos, domain, email, product name, company name, legal links) must be fully configured to activate it.
Configuration
Why is my custom domain not working?
Why is my custom domain not working?
- Make sure you are using a valid subdomain (e.g.,
app.yourcompany.com). Root domains likeyourcompany.comor improperly formatted entries will fail silently. - Confirm both required CNAME records were added correctly to your DNS settings.
- Allow 24–48 hours for DNS propagation.
- Use tools like MXToolbox to verify your DNS records.
Can I use Gmail, Outlook, or Yahoo for White Label Email?
Can I use Gmail, Outlook, or Yahoo for White Label Email?
No. You must use a custom business email domain (e.g., @yourcompany.com). Public email services like Gmail, Outlook, and Yahoo are not supported.
How do I reset my White Label settings?
How do I reset my White Label settings?
Resetting your domain or email must be done manually in the White Label section by the account owner. Once reset, the configuration process must be restarted from the beginning.
Warning: Resetting removes the current setup permanently.
Usage and Results
What happens if I don’t add my own Privacy Policy and Terms & Conditions links?
What happens if I don’t add my own Privacy Policy and Terms & Conditions links?
You are required to provide your own Privacy Policy and Terms & Conditions URLs for White Labeling to activate. Thinkrr’s default legal pages cannot be used under white label mode.
Will all system emails be sent from my custom email address once configured?
Will all system emails be sent from my custom email address once configured?
Yes. Once your email domain is verified, all system-generated emails (including password resets, notifications, and invites) will be sent from your custom sender address.
Can I revert back to AVA/thinkrr.ai branding if I change my mind?
Can I revert back to AVA/thinkrr.ai branding if I change my mind?
Yes. If you disable White Labeling, your account will revert to default thinkrr.ai branding. If you choose to re-enable White Labeling later, you will need to reconfigure your domain and email settings.
For additional questions or guidance, try using our Virtual Support Agent — available 24/7 to help resolve most issues quickly at thinkrr.ai/support.
If you still need assistance, visit our support site at help.thinkrr.ai and submit a Ticket or contact our team directly at hello@thinkrr.ai.
White Labeling
The White Labeling feature allows agencies to fully brand and customize the AVA Voice AI platform as their own.
Overview
Available exclusively on Agency Unlimited and Agency Partner plans, this feature enables businesses to replace thinkrr.ai branding with their own company identity, product name, domain, and email settings for a seamless, professional client experience.
It is important to note that white labeling is an all-or-nothing feature; users must configure all branding options to fully apply white labeling. There is no partial white labeling option.
Feature Breakdown
The White Labeling settings are located in the White Label profile menu within AVA (visible only to eligible plans). The feature is divided into three configuration sections:
- Branding – Customize logos, product names, and color themes.
- Domain – Configure a custom URL to replace ava.thinkrr.ai.
- Email – Set a custom email domain for all platform-related communications.
How to Access & Use the White Label Feature
Navigating to the White Label Settings
Log into AVA and ensure you are using an Agency Unlimited or Agency Partner plan.
In the **left-side **navigation menu, hover your account name and click on White Label to access branding options.
You will see three tabs: Branding, Domain, and Email—each with settings to customize your experience.
Configuration Sections
Branding
Branding
Upload Your Logos
- Upload logos for different backgrounds:
- Dark Background Logo – Appears on darker areas of the platform.
- Light Background Logo – Used for emails and light-themed areas.
- Favicon – Small icon that appears in browser tabs.
- Recommended image sizes:
- Logos: 120x42px with a transparent background.
- Favicon: 60x60px with a transparent background.
Select Primary Brand Color
- Choose a HEX color to define the platform’s primary theme (e.g., login screen).
Set Company Name & Product Name
- Company Name – Replaces all instances of thinkrr.ai in the platform and email communications.
- Product Name – Replaces all instances of AVA so users can name the AI platform uniquely.
Example: Password reset email showing the branded elements as configured in the White Label settings.
Provide Privacy Policy & Terms & Conditions Links
- You must provide your own Privacy Policy and Terms & Conditions URLs.
- These links are required for compliance and will be displayed on the login screen and other applicable areas.
Domain (Custom URL)
Domain (Custom URL)
Enter Your Custom Domain
- Type your desired domain (e.g., https://app.yourcompany.com) in the Domain tab.
- Important: You must enter a full lowercase subdomain, such as
app.yourcompany.com.- ✅ Correct:
app.yourcompany.com,ai.example.org - ❌ Incorrect:
yourcompany.com,www.yourcompany.com,YOURCOMPANY.COM
- ✅ Correct:
- Using a root domain (like
yourcompany.com) is not supported and may break your main website if misconfigured. - Click Submit Domain to proceed.
Monitor Processing Status
- Once you submit your domain, you can monitor the status of the submission on the right side.
- To reset your domain after submitting or changing an existing one, click “Reset domain” underneath the field.
- Read the warning and proceed if you wish to continue. Changing the domain will reset the configuration process.
Add CNAME Records to Your DNS Provider
- After verification, CNAME records will be generated.
- You must copy and add these records to your DNS provider (e.g., GoDaddy, Cloudflare, Namecheap).
- Two sets of CNAME records will be provided:
- The first set for security and SSL validation.
- The second set for redirecting traffic.
Save & Apply
- Once records are added to the DNS settings of your domain provider, click Verify Domain and monitor the status.
- After successful verification, your platform will be live under your new domain.
Email (Custom Sender Email)
Email (Custom Sender Email)
Enter a Custom Email Address
- Example: support@yourcompany.com.
- Click Submit Email to save.
- Similarly to resetting your domain, you can reset your email address after submission — this is irreversible and will require restarting the configuration process.
Add CNAME Records for Email Configuration
- After submitting your email, three sets of CNAME records will be provided.
- These records must be added to your email service provider (e.g., Google Workspace, GoDaddy, SendGrid).
- The CNAME records handle domain authentication and email deliverability.
Verify Your Email Domain
- After updating your DNS settings, click Verify in AVA.
- Once verified, all system emails (including password resets and notifications) will originate from your custom email domain.
Completion Confirmation
- After successful verification, you will receive confirmation for both your email and domain configuration.
- At this point, your white-labeled app setup is complete.
FAQs & Troubleshooting
General Questions
What is White Labeling?
What is White Labeling?
White Labeling allows agencies to fully brand the AVA Voice AI platform as their own. This includes replacing logos, colors, domain, and email settings with your business identity for a seamless client experience.
Which plans support White Labeling?
Which plans support White Labeling?
White Labeling is available on the Agency Unlimited and Agency Partner plans only. If you’re on a different plan, the White Label menu will not be visible.
Can I enable only some White Label settings?
Can I enable only some White Label settings?
No. White Labeling is an all-or-nothing feature. All branding settings (logos, domain, email, product name, company name, legal links) must be fully configured to activate it.
Configuration
Why is my custom domain not working?
Why is my custom domain not working?
- Make sure you are using a valid subdomain (e.g.,
app.yourcompany.com). Root domains likeyourcompany.comor improperly formatted entries will fail silently. - Confirm both required CNAME records were added correctly to your DNS settings.
- Allow 24–48 hours for DNS propagation.
- Use tools like MXToolbox to verify your DNS records.
Can I use Gmail, Outlook, or Yahoo for White Label Email?
Can I use Gmail, Outlook, or Yahoo for White Label Email?
No. You must use a custom business email domain (e.g., @yourcompany.com). Public email services like Gmail, Outlook, and Yahoo are not supported.
How do I reset my White Label settings?
How do I reset my White Label settings?
Resetting your domain or email must be done manually in the White Label section by the account owner. Once reset, the configuration process must be restarted from the beginning.
Warning: Resetting removes the current setup permanently.
Usage and Results
What happens if I don’t add my own Privacy Policy and Terms & Conditions links?
What happens if I don’t add my own Privacy Policy and Terms & Conditions links?
You are required to provide your own Privacy Policy and Terms & Conditions URLs for White Labeling to activate. Thinkrr’s default legal pages cannot be used under white label mode.
Will all system emails be sent from my custom email address once configured?
Will all system emails be sent from my custom email address once configured?
Yes. Once your email domain is verified, all system-generated emails (including password resets, notifications, and invites) will be sent from your custom sender address.
Can I revert back to AVA/thinkrr.ai branding if I change my mind?
Can I revert back to AVA/thinkrr.ai branding if I change my mind?
Yes. If you disable White Labeling, your account will revert to default thinkrr.ai branding. If you choose to re-enable White Labeling later, you will need to reconfigure your domain and email settings.
For additional questions or guidance, try using our Virtual Support Agent — available 24/7 to help resolve most issues quickly at thinkrr.ai/support.
If you still need assistance, visit our support site at help.thinkrr.ai and submit a Ticket or contact our team directly at hello@thinkrr.ai.