Available exclusively on Agency Unlimited and Agency Partner plans, this feature enables businesses to replace thinkrr.ai branding with their own company identity, product name, domain, and email settings for a seamless, professional client experience.
It is important to note that white labeling is an all-or-nothing feature; users must configure all branding options to fully apply white labeling. There is no partial white labeling option.
The White Labeling settings are located in the White Label menu within AVA (visible only to eligible plans). The feature is divided into three configuration sections:
Branding – Customize logos, product names, and color themes.
Domain – Configure a custom URL to replace ava.thinkrr.ai.
Email – Set a custom email domain for all platform-related communications.
Similarly to resetting your domain, you can reset your email address after submission — this is irreversible and will require restarting the configuration process.
Resetting your sender email removes your current setup and requires reconfiguration from the start.
2
Add CNAME Records for Email Configuration
After submitting your email, three sets of CNAME records will be provided.
These records must be added to your email service provider (e.g., Google Workspace, GoDaddy, SendGrid).
The CNAME records handle domain authentication and email deliverability.
3
Verify Your Email Domain
After updating your DNS settings, click Verify in AVA.
Once verified, all system emails (including password resets and notifications) will originate from your custom email domain.
4
Completion Confirmation
After successful verification, you will receive confirmation for both your email and domain configuration.
At this point, your white-labeled app setup is complete.
White Labeling allows agencies to fully brand the AVA Voice AI platform as their own. This includes replacing logos, colors, domain, and email settings with your business identity for a seamless client experience.
White Labeling is available on the Agency Unlimited and Agency Partner plans only. If you’re on a different plan, the White Label menu will not be visible.
No. White Labeling is an all-or-nothing feature. All branding settings (logos, domain, email, product name, company name, legal links) must be fully configured to activate it.
Make sure both required CNAME records were added correctly to your DNS settings.
Allow 24–48 hours for DNS propagation.
Use tools like MXToolbox to verify your DNS records.
No. You must use a custom business email domain (e.g., @yourcompany.com). Public email services like Gmail, Outlook, and Yahoo are not supported.
Resetting your domain or email must be done manually in the White Label section by the account owner. Once reset, the configuration process must be restarted from the beginning. Warning: Resetting removes the current setup permanently.
You are required to provide your own Privacy Policy and Terms & Conditions URLs for White Labeling to activate. Thinkrr’s default legal pages cannot be used under white label mode.
Yes. Once your email domain is verified, all system-generated emails (including password resets, notifications, and invites) will be sent from your custom sender address.
Yes. If you disable White Labeling, your account will revert to default thinkrr.ai branding. If you choose to re-enable White Labeling later, you will need to reconfigure your domain and email settings.
