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Overview

Available as a $99/month add-on for all paid agency plans (Kickstart, Lite, and Unlimited), this feature enables businesses to replace thinkrr.ai branding with their own company identity, product name, domain, and email settings for a seamless, professional client experience. It is important to note that white labeling is an all-or-nothing feature; users must configure all branding options to fully apply white labeling. There is no partial white labeling option.

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Feature Breakdown

The White Labeling settings are located in the White Label profile menu within thinkrr (visible only to eligible plans). The feature is divided into four configuration sections:
  • Branding – Customize logos, product names, and color themes.
  • Domain – Configure a custom URL to replace app.thinkrr.ai.
  • Email – Set a custom email domain for all platform-related communications.
  • Payment Branding – Enable white-labeled billing via Stripe Connect.

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How to Access & Use the White Label Feature

1
Log into thinkrr using any paid agency plan (Kickstart, Lite, or Unlimited) with the White Label add-on enabled.
2
In the left-side navigation menu, hover your account name and click on White Label to access branding options.
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3
You will see four tabs: Branding, Domain, Email, and Payment Branding — each with settings to customize your experience.
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Configuration Sections

1

Upload Your Logos

  • Upload logos for different backgrounds:
    • Dark Background Logo – Appears on darker areas of the platform.
    • Light Background Logo – Used for emails and light-themed areas.
    • Favicon – Small icon that appears in browser tabs.
  • Recommended image sizes:
    • Logos: 120x42px with a transparent background.
    • Favicon: 60x60px with a transparent background.
White Labeling
2

Select Primary Brand Color

  • Choose a HEX color to define the platform’s primary theme (e.g., login screen).
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3

Set Company Name & Product Name

  • Company Name – Replaces all instances of thinkrr.ai in the platform and email communications.
  • Product Name – Replaces all instances of the default product name so users can name the AI platform uniquely.
White Labeling
Example: Password reset email showing the branded elements as configured in the White Label settings.
4

Provide Privacy Policy & Terms & Conditions Links

  • You must provide your own Privacy Policy and Terms & Conditions URLs.
  • These links are required for compliance and will be displayed on the login screen and other applicable areas.
⚠️ Important
White-labeled businesses cannot use thinkrr.ai’s legal documentation. Your own legal links are mandatory for activation.
💡 Temporary option if you don’t have legal pages yet
You can temporarily use the Privacy Policy and Terms templates from the Thinkrr V4 snapshot.
Open the snapshot in thinkrr CRM, go to Sites → Funnels, locate the Privacy Policy and Terms pages (for example, in the Insurance funnel), and copy those URLs into the White Label setup until you publish your own branded versions.
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1

Enter Your Custom Domain

❗ Domain requirement
All white label domains must be valid subdomains. Root domains like yourcompany.com are not supported and will fail to verify.
  • Type the subdomain (e.g., app.yourcompany.com) into the Domain tab.
  • Must be lowercase.
  • Correct: app.yourcompany.com, portal.example.org
    Incorrect: yourcompany.com, www.yourcompany.com
  • Click Submit Domain to continue.
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2

Monitor Processing Status

❗ Important
Once submitted, only support can modify the domain.
  • Use Reset domain only if you intend to wipe and restart the configuration.
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🛑 Reset warning
Resetting deletes your current domain configuration permanently.
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3

Add CNAME Records to Your DNS Provider

  • Two sets of CNAMEs will be generated:
    • SSL/security validation
    • Traffic routing
DNS formatting rules:
  • Host field: Use only the subdomain portion
    Example: app instead of app.thinkrr.ai.
  • Value field: Remove the trailing period
    validations.aws. → validations.aws
💡 Tip
Use whatsmydns.net to check propagation.
For lookup, use the full CNAME, e.g. app.thinkrr.ai (without a trailing period).
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4

Save & Apply

  • After DNS updates, click Verify Domain.
  • Verification can take up to 48 hours.
DNS changes may take up to 48 hours to fully propagate.
1

Enter a Custom Email Address

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🔁 Email reset notice
Resetting your sender email removes all current records and requires full reconfiguration.
2

Add CNAME Records for Email Configuration

  • You will receive three CNAME records.
  • Enter them into your email provider.
  • Formatting rules:
    • Host: remove root domain; keep subdomain only.
    • Value: remove trailing period if present.
3

Verify Your Email Domain

  • Click Verify once DNS updates have propagated.
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4

Completion Confirmation

ℹ️ Where to see your branding
Branding appears only when logging in via your custom domain, not via thinkrr.ai.
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Users can enable white-labeled billing through Stripe Connect.
  • Payments will display your business name on customer bank statements.
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FAQs & Troubleshooting

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General Questions

White Labeling allows agencies to fully brand the thinkrr platform as their own.
White Labeling is available as a $99/month add-on for all paid agency plans.
No. White Labeling is an all-or-nothing feature.

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Configuration

  • Must be a valid subdomain (e.g., app.yourcompany.com)
  • Ensure both CNAMEs are added correctly
  • Host = subdomain only
  • Value = no trailing period
  • Propagation may take up to 48 hours
  • Use whatsmydns.net to verify
No. You must use a custom business email domain.
Resetting deletes your current setup permanently and requires full reconfiguration.

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Usage and Results

Yes, once verification is complete.
Branding only appears when logged in through your custom domain.
For additional questions or guidance, try using our Virtual Support Agent — available 24/7 at thinkrr.ai/support. If you still need assistance, submit a Ticket or email [email protected].