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AVA and NIKO for Agencies

Thinkrr.ai offers tailored plans for both agencies and individual businesses. This guide explains how AVA and NIKO function within each environment, including features, account management, and key terms. Use this documentation to understand how to choose, customize, and optimize your plan.

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1. AVA for Agencies

AVA and NIKO provide agencies with scalable infrastructure to serve multiple clients through sub-accounts, flexible billing models, and optional add-ons for branding and setup support.

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Kickstart

  • For solo users, startups, or small agencies
  • Price: $39/month
  • 100 monthly Premium minutes (recurring, rollover)
  • Overage starts at $0.09/min
  • 1 sub-account with a Local Number
  • Unlimited Inbound Agents
  • Unlimited Plug & Play Outbound Agents
  • GHL Native Integration
  • Community access
  • Access to Affiliate Program
  • White Label available as an Add-On ($99/month)

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Lite

  • For growing teams or agencies managing a few clients
  • Price: $199/month
  • 300 monthly Premium minutes (recurring, rollover)
  • Overage starts at $0.09/min
  • 3 sub-accounts, each with a Local Number
  • 1 Knowledge Pack slot to upload
  • Web Widget access
  • Unlimited Inbound & Outbound Agents
  • Access to Affiliate Program
  • White Label available as an Add-On ($99/month)

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Unlimited

  • For scaling agencies managing multiple clients
  • Price: $499/month
  • 600 monthly Premium minutes (recurring, rollover)
  • Overage starts at $0.09/min
  • Unlimited sub-accounts, each with a Local Number
  • 2 Knowledge Packs slots to upload
  • Web Widget access
  • Access to Affiliate Program
  • White Label available as an Add-On ($99/month)
  • Option to add Agency Launchpad Add-On ($999/month) for done-for-you onboarding

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Terms & Definitions

  • Agency Dashboard Admin portal to manage Sub-accounts, monitor activity and spend, apply markups, and track profits.
  • Sub-accounts Additional client accounts linked to the agency.
    • Kickstart → 1 sub-account
    • Lite → 3 sub-accounts
    • Unlimited → Unlimited sub-accounts
  • Wallet Dollar value of available minutes in a Sub-account, reflecting any markup.
  • Minutes Left Usable minute balance, including monthly and rollover minutes.
  • Spent Amount Total cost of minutes purchased during the current period (includes markup).
  • Apply Base Price
    Overrides markup and charges Sub-account the standard Thinkrr rate (based on minute type).
Agencyboard Jp

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Subscription Start Date

  • Establishes each Sub-account’s billing cycle.
  • Renewal date shown in Monthly Overview.

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Metrics Tracked

  • Wallet Balance: Dollar value of remaining minutes.
  • Spent Amount: Total purchase cost this period.
  • Minute Usage: Total of allocated and rollover minutes used this month.

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Agency Profit Calculation

Agency Profit FormulaProfit = (Markup per minute − Base rate per minute) × Total purchased minutesExample 1 – Basic Minutes:
Base rate = $0.09/min
Margin = $0.03 → Client billed $0.12/min
Profit = $0.03/minExample 2 – Premium Minutes:
Base rate = $0.16/min
Margin = $0.03 → Client billed $0.19/min
Profit = $0.03/min

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2. AVA and NIKO for Businesses

AVA offers four main business plans, listed in ascending order of benefits:Kickstart
  • Ideal for businesses just starting out
  • 100 minutes of AI Voice Calling
  • Inbound Receptionist feature
  • 5 Team Members
  • CRM (Contacts & Opportunities) features
  • Calendar
  • SMS & Email Template functionality
  • Unlimited Inbound Agents
  • Community access
  • Additional Costs for using the SMS feature (~1200 messages for $10)
Starter
  • For those ready to grow their business and team
  • 250 minutes of AI Voice Calling
  • Inbound & Outbound Calling
  • 10 Team Members
  • Includes all the features in the Kickstart Plan:
    • CRM (Contacts & Opportunities)
    • Calendar
    • SMS & Email Template
    • Unlimited Inbound Agents
    • Community access
  • Unlimited Plug & Play Outbound Agents
  • Access to Affiliate Program (no preset percentage)
  • Additional Costs for using the SMS feature (~1200 messages for $10) Professional
  • Built for leaders managing teams and scaling their business
  • 600 minutes of AI Voice Calling
  • Inbound & Outbound Calling
  • 50 Team Members
  • Includes all the features in the Starter Plan:
    • CRM (Contacts & Opportunities)
    • Calendar
    • SMS & Email Template
    • Unlimited Inbound Agents
    • Community access
    • Unlimited Plug & Play Outbound Agents
    • Affiliate program access
  • Web Voice Widget
  • Workflow Automation
  • Email Marketing tools
  • Funnels, Survey features
  • Campaigns management
  • 1 Knowledge Pack slot to upload
  • Additional Costs for using the SMS feature (~1200 messages for $10) Growth
  • Perfect for top-tier leaders scaling to enterprise-level operations
  • 2000 minutes of AI Voice Calling
  • Inbound & Outbound Calling
  • 100 Team Members
  • Includes all the features in the Professional Plan:
    • CRM (Contacts & Opportunities)
    • Calendar
    • SMS & Email Template
    • Unlimited Inbound Agents
    • Community access
    • Unlimited Plug & Play Outbound Agents
    • Web Voice Widget
    • Workflow Automation
    • Email Marketing
    • Funnels, Survey, Campaigns
  • Invoice, Documents, Proposals, Estimates features
  • Online Site to host videos (build your own course)
  • Memberships & Communities functionality
  • All Reporting features
  • Reputation Management tools
  • Social Planner
  • Integration with Facebook Messenger
  • 2 Knowledge Packs slots to upload
Business AVA accounts are designed for direct use, with no need to manage sub-accounts. Users only need to monitor their own monthly allotted minute usage. To view your balance, manage consumption, or purchase additional minutes, check the section below.

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Payment & Minute Management

1

Click "Payments"

Navigate to the Payments section to view and manage your current minute balance.Guiddeone Pn
2

Click "Buy Minutes"

Instantly purchase additional minutes if your balance is low and you need more immediately.Guide2 Pn
3

Click "Auto Recharge Settings"

Set up auto recharge to ensure your account is automatically topped up when minutes run low—this helps avoid interruptions in service.Guidethree Pn
4

Toggle "Automatically recharge my card when my credit balance falls below the threshold"

Choose the threshold and how many minutes to automatically add once the threshold is reached.
While optional, auto recharge is highly recommended to prevent running out of minutes unexpectedly.Guidefour Pn

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Canceling Your Plan

Depending on your current subscription plan, you may be eligible to cancel your subscription directly through the platform. Follow the steps below to initiate the process:
1

Access Profile Settings

  • Hover over your profile name in the bottom-left corner.
  • Click on Profile Settings to open the settings menu.
Cancelone Pn
2

Locate the Cancel Option

  • In the General section, scroll to the bottom-left.
  • If your plan supports self-service cancellation, you’ll see a Cancel Subscription button.
Canceltwo Pn
3

Provide Cancellation Feedback

  • Upon clicking Cancel Subscription, you’ll be prompted to select a reason from a list or provide custom feedback.
  • This information is recorded internally for reporting purposes.
Cancelthree Pn
4

Confirm Cancellation

  • Click Cancel My Subscription to finalize.
    Cancelfour Pn
  • A confirmation pop-up will appear, confirming the cancellation.
  • You’ll have the option to immediately reactivate, freeze, or downgrade your subscription in case the cancellation was a mistake or if you prefer a lower-cost option.
    Cancelfive Pn
  • You’ll also receive an email confirming the cancellation.
ℹ️ Note:
After cancellation, your account and all included benefits will remain active until the end of your current billing period. You’ll retain access to all features until the renewal date.
⚠️ Warning:
Once the primary account is canceled, all associated sub-accounts will also be canceled. Sub-account users will no longer be able to log in.

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Freezing or Pausing Your Account

If you’re not ready to cancel entirely, you can choose to freeze your account instead. This activates a Keep Access Plan at a reduced rate.
  • Lite Users: $39/month
  • Kickstart Users: $4.99/month
  • Keeps all agents, projects, and setup intact
  • No new agents or clients can be added while frozen
  • Can be reactivated instantly at any time
This option appears automatically during cancellation as an alternative to full account termination.

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Which Plans Support Self-Cancellation?

✅ Self-service cancellation is available for:
  • Business Kickstart
  • Business Starter
  • Agency Kickstart
  • Agency Lite
❌ Manual cancellation (via support) required for:
  • Business Growth
  • Business Professional
  • Agency Unlimited
If you’re on a plan that requires manual cancellation or lack payment details, please submit a ticket to complete your request.

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FAQs & Troubleshooting

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Subscription Plans

In your Admin Dashboard, you will see a badge detailing your current plan.
Yes. Please refer to our support site for assistance with plan changes.
Premium minutes offer higher-quality, more natural-sounding conversations — ideal for client-facing or sales calls.
Basic minutes are faster and lower-cost, suitable for testing or high-volume internal campaigns.
Yes. During cancellation, you can switch to a reduced-rate Keep Access Plan to preserve your setup and data.

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Minute Management & Rollover Rules

Yes. Paid plans include minute rollover. The Free plan (coming soon) does not.
Overage rates range from $0.09–$0.30/min, depending on whether you use Basic or Premium minutes.

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Purchasing Credits

Yes, purchased credits carry over month-to-month. Allotted minutes refresh monthly.
The sub-account wallet reflects the dollar equivalent of their remaining minutes, including the markup.

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Account Switching

You can view call history, wallet balances, and usage details for sub-accounts.
For additional questions or guidance, try using our Virtual Support Agent! Available 24/7 to help resolve most issues quickly at thinkrr.ai/support. If you still need assistance, visit our support site at help.thinkrr.ai and submit a Ticket or contact our team directly at hello@thinkrr.ai.