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AVA and NIKO for Agencies & Businesses

Thinkrr.ai offers tailored plans for both agencies and individual businesses. This guide explains how AVA and Niko function within each environment, including features, account management, and key terms. Use this documentation to understand how to choose, customize, and optimize your plan.

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1. AVA for Agencies

AVA and Niko provide agencies with scalable infrastructure to serve multiple clients through sub-accounts, flexible billing models, and a white-labeled platform for custom branding.

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Agency Kickstart

  • For solo agencies or single-client needs
  • Launch your Voice AI demo website in minutes
  • 100 minutes one-time allocation
  • 15% affiliate link
  • $0.22 additional cost per minute
  • 1 sub-account with a Local Number
  • Unlimited Inbound Agents
  • Unlimited Plug & Play Outbound Agents
  • GHL Native Integration (snapshot included)
  • Community access

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    Agency Lite

  • For agencies with up to two clients on thinkrr
  • Add Web Agents to any website
  • 300 minutes one-time allocation
  • 30% affiliate link
  • $0.18 additional cost per minute
  • 3 sub-accounts, each with a Local Number
  • Unlimited Web Agents ($0.14 per minute)
  • 1 Knowledge Pack slot to upload
  • Includes everything from Agency Kickstart:
    • Unlimited Inbound Agents
    • Unlimited Plug & Play Outbound Agents
    • GHL Native Integration (snapshot included)
    • Community access

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      Agency Unlimited

  • The ultimate plan for agencies — add unlimited clients
  • White labeled platform for your agency
  • 1000 minutes one-time allocation
  • 40% affiliate link
  • $0.18 additional cost per minute
  • Unlimited sub-accounts, each with a Local Number
  • Includes White Label Features
  • Ability to markup minute costs
  • 2 Knowledge Packs slots to upload
  • Includes everything from Agency Lite (and by extension, Kickstart):
    • Unlimited Inbound Agents
    • Unlimited Plug & Play Outbound Agents
    • GHL Native Integration (snapshot included)
    • Community access
    • Unlimited Web Agents ($0.14 per minute)

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Terms & Definitions

  • Agency Dashboard Admin portal to manage all Sub-accounts, monitor activity and spend, apply markups, and track profits. Also supports minute distribution (Partner Plan only).
  • Primary Sub-account The agency’s default operational account that holds monthly allocated minutes (2000 on Partner Plan). Used for distributing minutes.
  • Secondary Sub-account Additional client accounts linked to the agency. Receive default minutes under Partner Plan or purchase their own under Unlimited Plan.
  • Monthly Overview Includes:
    • Global Total Minutes
    • Mark-up Settings (“Amount To Charge Sub-accounts”)
    • Agency Profit
    • Plan Renewal Date
  • Allocation Distribution of minutes from the Primary to Secondary Sub-accounts (Partner Plan only). Minutes allocated remain fixed per month and take effect only at the next billing cycle.
  • Wallet Dollar value of available minutes in a Sub-account, reflecting any mark-up.
  • Minutes Left Usable minute balance, including allocated and purchased.
  • Spent Amount Total cost of minutes purchased during the current period (includes mark-up).
  • Apply Base Price
    Overrides mark-up and charges Sub-account the standard thinkrr.ai rate ($0.18/min). Disables agency profit on that Sub-account.
Agencyboard Jp

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Monthly Allotment (Partner Plan Only)

  • Primary Sub-account: 2000 minutes/month
  • Each Secondary Sub-account: 200 minutes/month
  • All minutes are non-stackable (reset monthly)

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Distribution Rules

  • Agencies can distribute Primary minutes via the Agency Dashboard
  • Minimum of 200 minutes must always remain in the Primary Sub-account
  • Allocations take effect at the start of the next billing cycle
  • Allocated values repeat monthly unless updated
  • No mid-cycle reallocation permitted
PARTNERS Jp

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Distribution Formula

To calculate available minutes for distribution, use the formula below:Formula:Available Minutes for Distribution = Primary Sub-account Balance - 200

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Subscription Start Date

  • Establishes each Sub-account’s billing cycle
  • Renewal date shown in Monthly Overview

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Metrics Tracked

  • Wallet Balance: Dollar value of remaining minutes
  • Spent Amount: Total purchase cost this period
  • Allocated Minutes: Default + distributed total

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Agency Profit Calculation

Agency Profit FormulaProfit = (Markup per minute − Base rate per minute) × Total purchased minutesExample:
Markup = $0.30minBase = $0.18/minMinutes = 100→Profit = (0.30 − 0.18) × 100 = $12

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2. AVA and NIKO for Businesses

AVA offers four main business plans, listed in ascending order of benefits:Kickstart
  • Ideal for businesses just starting out
  • 100 minutes of AI Voice Calling
  • Inbound Receptionist feature
  • 5 Team Members
  • CRM (Contacts & Opportunities) features
  • Calendar
  • SMS & Email Template functionality
  • Unlimited Inbound Agents
  • Community access
  • Additional Costs for using the SMS feature (~1200 messages for $10)
Starter
  • For those ready to grow their business and team
  • 250 minutes of AI Voice Calling
  • Inbound & Outbound Calling
  • 10 Team Members
  • Includes all the features in the Kickstart Plan:
    • CRM (Contacts & Opportunities)
    • Calendar
    • SMS & Email Template
    • Unlimited Inbound Agents
    • Community access
  • Unlimited Plug & Play Outbound Agents
  • Affiliate program access with a 15% Affiliate Link
  • Additional Costs for using the SMS feature (~1200 messages for $10) Professional
  • Built for leaders managing teams and scaling their business
  • 600 minutes of AI Voice Calling
  • Inbound & Outbound Calling
  • 50 Team Members
  • Includes all the features in the Starter Plan:
    • CRM (Contacts & Opportunities)
    • Calendar
    • SMS & Email Template
    • Unlimited Inbound Agents
    • Community access
    • Unlimited Plug & Play Outbound Agents
    • Affiliate program access
  • Web Voice Widget
  • Workflow Automation
  • Email Marketing tools
  • Funnels, Survey features
  • Campaigns management
  • 1 Knowledge Pack slot to upload
  • Affiliate Link: 20%
  • Additional Costs for using the SMS feature (~1200 messages for $10) Growth
  • Perfect for top-tier leaders scaling to enterprise-level operations
  • 2000 minutes of AI Voice Calling
  • Inbound & Outbound Calling
  • 100 Team Members
  • Includes all the features in the Professional Plan:
    • CRM (Contacts & Opportunities)
    • Calendar
    • SMS & Email Template
    • Unlimited Inbound Agents
    • Community access
    • Unlimited Plug & Play Outbound Agents
    • Affiliate program access
    • Web Voice Widget
    • Workflow Automation
    • Email Marketing
    • Funnels, Survey, Campaigns
  • Invoice, Documents, Proposals, Estimates features
  • Online Site to host videos (build your own course)
  • Memberships & Communities functionality
  • All Reporting features
  • Reputation Management tools
  • Social Planner
  • Integration with Facebook Messenger
  • 2 Knowledge Packs slots to upload
  • Affiliate Link: 25%
Business AVA accounts are designed for direct use, with no need to manage sub-accounts. Users only need to monitor their own monthly allotted minute usage. To view your balance, manage consumption, or purchase additional minutes, check the section below.

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Payment & Minute Management

1

Click "Payments"

Navigate to the Payments section to view and manage your current minute balance.Guiddeone Pn
2

Click "Buy Minutes"

Instantly purchase additional minutes if your balance is low and you need more immediately.Guide2 Pn
3

Click "Auto Recharge Settings"

Set up auto recharge to ensure your account is automatically topped up when minutes run low—this helps avoid interruptions in service.Guidethree Pn
4

Toggle "Automatically recharge my card when my credit balance falls below the threshold"

Choose the threshold and how many minutes to automatically add once the threshold is reached.
While optional, auto recharge is highly recommended to prevent running out of minutes unexpectedly.Guidefour Pn

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Canceling Your Plan

Depending on your current subscription plan, you may be eligible to cancel your subscription directly through the platform. Follow the steps below to initiate the process:
1

Access Profile Settings

  • Hover over your profile name in the bottom-left corner.
  • Click on Profile Settings to open the settings menu.
Cancelone Pn
2

Locate the Cancel Option

  • In the General section, scroll to the bottom-left.
  • If your plan supports self-service cancellation, you’ll see a Cancel Subscription button.
Canceltwo Pn
3

Provide Cancellation Feedback

  • Upon clicking Cancel Subscription, you’ll be prompted to select a reason from a list or provide custom feedback.
  • This information is recorded internally for reporting purposes.
Cancelthree Pn
4

Confirm Cancellation

  • Click Cancel My Subscription to finalize.
    Cancelfour Pn
  • A confirmation pop-up will appear, confirming the cancellation.
  • You’ll have the option to immediately reactivate or downgrade your subscription in case the cancellation was a mistake or prefer a different plan.
    Cancelfive Pn
  • You’ll also receive an email confirming the cancellation.
ℹ️ Note:
After cancellation, your account and all included benefits will remain active until the end of your current billing period. You’ll retain access to all features until the renewal date.
⚠️ Warning:
Once the primary account is canceled, all associated sub-accounts will also be canceled. Sub-account users will no longer be able to log in.

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Which Plans Support Self-Cancellation?

✅ Self-service cancellation is available for the following plans:
  • Business Kickstart
  • Business Starter
  • Agency Kickstart
  • Agency Light
❌ Manual cancellation (via support) is still required for:
  • Business Growth
  • Professional
  • Agency Unlimited
  • Agency Partner (legacy)
If you’re on a plan that requires manual cancellation or do not have payment details on file, please submit a ticket to complete your cancellation request.

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FAQs & Troubleshooting

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Subscription Plans

In your Admin Dashboard, you will see a badge detailing your current plan.
Yes. Please refer to our support site for assistance with plan changes.
A Knowledge Pack allows AVA to access structured information about your business during calls. You can upload files or add URLs containing relevant company data, which AVA then uses to improve its responses in both inbound and outbound conversations.Each eligible account (Business Professional, Business Growth, Agency Lite, or Agency Unlimited) can create one or more Knowledge Packs depending on their plan:
  • Upload files (CSV, XLSX, PDF, DOCX, TXT) — up to 50MB each, 500MB total
  • Add URLs so AVA can pull information from live web content
  • Reuse the same pack across multiple agents and projects
  • Enable or disable per agent or project as needed
🚫 Note: Sub-accounts under an agency do not have access to the Knowledge Pack created by the primary account. Access is limited to the main subscription holder.

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Minute Allocation

The Primary Sub-account must retain a minimum of 200 minutes at all times.
No. Allocations are final for the current month and can only be adjusted in the next billing cycle.

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Viewing Usage and Spending

Wallet balance reflects the value of unused minutes in dollar terms, which may vary if a markup applies.
Use the date filter in the spending overview to review metrics for specific billing periods.

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Purchasing Credits

Yes, credits purchased by sub-accounts carry over month-to-month. Allotted and distributed minutes do not.
The sub-account wallet reflects the dollar equivalent of their remaining minutes, including the markup.

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Account Switching

You can view call history, wallet balances, and usage details for sub-accounts.
For additional questions or guidance, try using our Virtual Support Agent! Available 24/7 to help resolve most issues quickly at thinkrr.ai/support. If you still need assistance, visit our support site at help.thinkrr.ai and submit a Ticket or contact our team directly at hello@thinkrr.ai.